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Skills To Look For When Hiring Visual & Brand Designers


Visual and brand designers play a crucial role in shaping a company's brand image. In this blog post, we will explore the essential skills to look for when hiring these designers. We will begin by discussing the technical skills that are vital for visual and brand designers, including proficiency in design software, typography, and color theory. We will then delve into the significance of evaluating a designer's portfolio and how it demonstrates their skill and creativity. Additionally, we will highlight the importance of effective communication skills, brand understanding, collaboration, and their overall impact on a company's brand identity.

Section 1: Technical Skills

Visual and brand designers must possess a strong set of technical skills to excel in their roles. Proficiency in design software is essential, as it enables designers to create visually appealing graphics and layouts. They should have a deep understanding of typography and its impact on the overall design. This includes knowledge of fonts, spacing, and readability. Additionally, a thorough understanding of color theory is crucial for creating compelling visual compositions that evoke certain emotions or convey specific messages.

Furthermore, visual and brand designers should be adept at staying updated with the latest design trends and tools. This helps them stay innovative and deliver designs that are fresh and relevant. The ability to effectively use design tools and techniques to enhance user experience is also highly valuable.

In summary, technical skills such as proficiency in design software, typography, color theory, and staying current with design trends are paramount for visual and brand designers to consistently produce high-quality work that aligns with the company's brand image.

Section 2: Portfolio

When hiring visual and brand designers, evaluating their portfolio is of utmost importance. A portfolio provides insight into a designer's style, creativity, and ability to execute projects effectively. Look for examples that showcase a diverse range of work in different mediums, such as print and digital designs. Strong portfolio pieces demonstrate attention to detail, thoughtful use of color and typography, and the ability to create visually striking visuals that align with the brand identity. Pay attention to how the designer has approached various design challenges, their problem-solving skills, and their ability to communicate ideas visually. A well-curated portfolio indicates a designer's experience, expertise, and dedication to their craft. By analyzing portfolios, you can assess if a designer's aesthetic aligns with your company's vision and goals.

Section 3: Communication Skills

Effective communication skills are essential for visual and brand designers. These skills encompass both verbal and written communication. Designers must be able to clearly articulate their ideas, concepts, and design rationale to clients, team members, and stakeholders. They should possess excellent listening skills to understand client requirements and expectations accurately. Strong written communication skills are vital for creating design briefs, presenting design proposals, and providing clear instructions to other team members.

Furthermore, visual and brand designers need exceptional interpersonal skills to collaborate effectively with others. This involves actively participating in brainstorming sessions, giving and receiving constructive feedback, and understanding the needs and perspectives of different stakeholders.

Clear and concise communication ensures that designers can convey their creative vision accurately, align with project goals, build strong working relationships, and deliver successful design outcomes. Therefore, when hiring designers, assessing their communication skills is crucial for seamless collaboration within your organization or with clients.

Section 4: Brand Understanding

Visual and brand designers must have a deep understanding of the company's brand identity, values, positioning, and target audience. They need to comprehend the essence of the brand and effectively translate it into design elements. This includes aligning the visual elements with the brand's personality, ensuring consistency across all touchpoints.

A strong brand understanding enables designers to create designs that resonate with the intended audience and evoke the desired emotions. Designers should be able to visually communicate the brand story and capture its unique characteristics through their work.

By having a solid grasp of the brand, designers can ensure that their designs reflect its core values and maintain a cohesive brand image. When hiring visual and brand designers, it is crucial to assess their ability to understand and interpret a company's brand accurately to deliver designs that reinforce its identity and connect with its target market.

Section 5: Collaboration

Collaboration is a key aspect of design work, and visual and brand designers should possess strong collaborative skills. They need to be able to effectively communicate and collaborate with other team members, stakeholders, and clients throughout the design process. This includes actively participating in brainstorming sessions, incorporating feedback, and working closely with others to achieve project goals.

Visual and brand designers must also be skilled at understanding different perspectives and balancing them with their expertise. They should have the ability to listen actively, consider opinions, and find creative solutions that meet everyone's needs. Open communication and a willingness to collaborate foster a positive work environment and result in stronger design outcomes.

Furthermore, designers who can successfully collaborate with clients gain deep insights into their vision, allowing for designs that truly resonate with their target audience. Effective collaboration ensures that design projects are completed efficiently and effectively while yielding exceptional results.


In conclusion, when hiring visual and brand designers, it is crucial to assess their technical skills, portfolio, communication skills, brand understanding, and collaboration abilities. By considering these key factors, companies can ensure that they bring on board designers who possess the necessary expertise to shape their brand image effectively and create visually compelling designs that resonate with their target audience.