This professional embodies a profound interest in design, creation, and the technological influences on everyday life, encapsulating a rich comprehension of design's evolution into a problem-solving methodology. This approach is rooted in a foundation of thorough research, behavior observation, strategic design, and rigorous testing. Holding a degree in Advertising from FMU - Faculdades Metropolitanas Unidas in São Paulo and amassing 12 years of experience in design, the individual has been a firsthand observer of the transformative effects marketing and design have had on technological advancements and consumer journey innovations. An additional three years in Australia, specializing in Project Structure, underscores their international experience and proficiency. Their focus is on understanding user behavior to enhance the customer journey, encompassing the entire lifecycle from brand creation to customer loyalty.
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