With over 18 years of design experience, recent professional endeavors have concentrated on digital domains, addressing multifaceted challenges. Expertise includes the Banking as a Service (BaaS) sector, encompassing team and project management, contextual investigation, and service design. Proficiencies extend to research, discovery processes, persona creation, journey mapping, as well as the development of static, navigable, and responsive wireframes. Capabilities also include prototyping across all fidelity levels, information architecture creation with sitemaps and flowcharts, data measurement and metrics analysis using various market tools, service blueprinting, heuristic evaluation, customer behavior analysis, and managing Design System Operations.
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