Product Designer with 13 years of experience specializes in creating effective solutions for both users and businesses. Demonstrates a strong passion for design, consistently seeking innovative ideas and creative solutions. Emphasizes research as a fundamental method to understand user needs, supported by frequent testing to ensure that design solutions accurately address these needs. Possesses exceptional observation skills critical for understanding the world and individual requirements.Throughout their career, the designer has engaged in a diverse array of projects, including e-commerce platforms, streaming services, financial platforms, B2B and B2C products, dashboards, and both desktop and mobile applications, along with innovation initiatives. Recently assumed a cross-functional Product Designer role across various digital fronts, participating in tasks such as backlog building with product managers, discussing technical solutions with developers, creating flows and journeys, developing low and high-fidelity prototypes, conducting user interviews, performing usability tests, presenting findings and proposals, and engaging in the entire discovery process.Significant contributions include the development of an automation plugin for Figma, collaborating closely with the team to achieve swift and impactful results. Also played a pivotal role in the discovery and lean inception of a project for a major energy distributor, undertaking online and in-person user interviews utilizing guerrilla tactics, shadowing sessions, analyzing results, designing journeys, sitemaps, and user flows, prototyping, and conducting usability testing.
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