A UX/UI Designer based in Florianópolis, Brazil, focusing on crafting impactful digital experiences that enhance user engagement. The educational background includes study at the Federal University of Santa Catarina (UFSC), which provided a foundational knowledge in aesthetics, design principles, and user-centered design. A specialization in Graphic Design and Branding, particularly emphasized in a graduation project, has fostered a strong ability to apply design principles creatively and effectively to solve real-world problems.Professional expertise encompasses a deep analysis of user behavior and needs through activities such as user research, defining user flows, developing wireframes and prototypes, and conducting usability testing validated by heuristic evaluations. Core competencies include usability testing, storyboard development, creation of personas and usage scenarios, A/B testing processes, UX trend research, wireframe development, and visual design.
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