A professional with a background in Advertising and current studies in Systems Analysis and Development, specializing in UX/UI and Digital Products. Proficient in Web and Product Design, particularly within retail and marketplace sectors, with a focus on designing intuitive and user-friendly interface solutions. Demonstrates strong capabilities in understanding user challenges and developing optimal solutions. Expertise encompasses managing technical projects throughout the entire lifecycle, including discovery, validation, persona creation, architecture design, prototyping, functionality testing, development, metrics analysis, and delivery. Skilled in leading multidisciplinary teams of designers and developers, providing guidance through personal development plans and conducting regular project follow-ups with clients. Ensures alignment on technical requirements, implementation processes, data processing, key performance indicators, and initial results.
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