Alex D.Data Analyst
Skills
Data professional characterized by a proactive approach and a focus on analytical thinking and the scientific method. Proficient in managing large datasets with SQL, Excel, and Python. Employs exploratory analysis to comprehend data and identify patterns and outliers that support informed decision-making. Expertise in creating measurable metrics and key performance indicators. Skilled in developing dashboards with data visualization tools such as Power BI, Tableau, and Google Data Studio (Looker) to produce actionable insights.
Data Analyst CRM
11/1/2020 - 8/1/2023
Demonstrated expertise in measuring CRM campaigns (Email/Push/SMS) utilizing Oracle and Databricks tools. Gained proficiency in data manipulation and cleaning through Excel and SQL. Conducted A/B testing to evaluate the success of campaigns compared to control groups. Engaged in daily meetings with product teams to share analyses and assist in strategizing for upcoming campaigns. Performed data segmentation studies and automated routine processes. Created and maintained dashboards using Power BI to report key metrics and KPIs to senior leadership, employing storytelling techniques to enhance understanding.Data Analyst Compliance
1/1/2015 - 1/1/2020
Developed proficiency in Excel, Tableau, and PowerPoint for constructing and maintaining reports on performance indicators for the anti-money laundering team, detailing the number of cases analyzed daily. Conducted comprehensive studies to identify patterns in cases reported to regulatory bodies for money laundering indications, utilizing SQL, Excel, and internal tools to distribute sensitive cases and inform analysts. Demonstrated expertise in creating and presenting weekly departmental performance dashboards and reports to leadership.Business Intelligence Intern
1/1/2012 - 9/1/2013
Developed proficiency in preparing weekly presentations for management using dashboards, effectively displaying amounts payable and receivable among various operators nationwide. Gained experience in monitoring sales of mobile products and services, including voice, internet, SMS plans, and mobile devices, across multiple store locations. Provided assistance in reconciling compensation transactions between telecommunications operators, ensuring accuracy and consistency in financial settlements. Utilized analytical and presentation tools to deliver clear and actionable insights to management.
Economics at São Judas Tadeu University
2011 - 2015Big Data and Analytics at Superior School of Advertising and Marketing
2019 - 2019Data Science and Analytics Bootcamp at Datatech Florida
2023 - 2023
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