Andressa A.Project Manager
Skills
CX Assistant specializing in social media analysis and trends monitoring for prominent brands within a global consulting environment. Proficiency in developing qualitative and quantitative insights and reports is backed by project experience in diverse markets. A background in event management and content creation is complemented by advanced English proficiency acquired through a three-year tenure in an educational context and academic studies in Advertising.
Customer Experience Assistant
10/1/2021 - Present
Developed expertise in drafting comprehensive weekly, monthly, and yearly reports on the social performance of various brands across social networks. Provided critical support to the CRM team by communicating with customers, presenting materials, and managing team dynamics. Created insightful guides and monitored trends, crises, and active campaigns within the market for a diverse portfolio of brands, including 19 brands under a major food and beverage conglomerate.
Managed additional projects in the automotive sector for well-known brands under HPE and Honda. Extended competencies to the health sector by overseeing brands from a major pharmaceutical company and a leading eye care brand. In the field of hygiene and care, managed projects for a prominent player. Utilized dashboard tools to monitor and report on key metrics tailored to each sector's requirements.Project Analyst
3/1/2020 - 10/1/2021
Acquired in-depth knowledge of the pharmaceutical field focusing on immunology, oncology, and ophthalmology. Developed expertise in monitoring brands using NetBase and BuzzMonitor platforms, producing monthly reports and specific studies. Generated insights and alerts related to adverse events and potential crises. Successfully set up dashboards and classified content. Facilitated direct communication with clients regarding scope and campaign services, such as Tempo de Prevenir.Teacher
2/1/2018 - 2/1/2021
Held the role of an English language instructor and monitor, leading classes in both physical and online formats for a diverse age range (4-50+). Developed supplementary teaching materials and designed performance assessments, while managing tasks like tracking progress with spreadsheets and updating client data platforms. Gained significant expertise in educational tools and platforms essential for teaching and maintaining student engagement.
Contributed actively to event production with the Toki Patoki team, developing biannual plans featuring local activities and larger events targeted at clients and prospects. Responsibilities included organizing spaces and decorations, promoting events both online and offline, and creating visual marketing materials such as posters, banners, and tickets using Adobe Photoshop and Canva.
Advertising at Paulista University
2019 - 2022
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