Bárbara T.

UX Designer

Product Designer
11/1/2022 - 12/1/2023

Served as a team member of the GetNet Brazil experience team, focusing on the creation and implementation of web interfaces. Conducted extensive research and user interviews to gather actionable insights. Specialized in developing flowcharts, creating and validating hypotheses, and structuring components for the design system specific to the GetNet brand. Developed both low and high-fidelity prototypes to visualize and test ideas effectively. Ensured robust user testing to validate design choices and enhance user experience.

Product Designer
4/1/2021 - 11/1/2022

Contributed to the flow and design of screens for various company products including business openings, business migrations, MEI to ME transitions, Internet Banking, and invoice generation. Played a significant role in the development team, focusing on the validation of prototypes and conducting user tests to ensure optimal functionality and user experience.

User Experience Designer
9/1/2020 - 4/1/2021

Gained expertise in designing user interfaces for ERP platforms, focusing on enhancing user experience and streamlining workflow. Contributed to chatbot development teams, leveraging natural language processing tools and frameworks to create interactive and intuitive conversation agents. Built and tested prototypes, employing thorough user testing methodologies to validate functionality and optimize design. Developed strong skills in collecting user feedback and implementing iterative improvements to ensure product efficacy and user satisfaction.

User Experience Designer
8/1/2019 - 4/1/2020

Gained extensive experience in UX/UI through the development of a cashback application for Renner cards. Contributed to redesigning the portal screens for card machine orders while working with the acquiring team. Enhanced skills in creating user-friendly interfaces and improving user experience across digital platforms.

Graphic Designer
3/1/2019 - 6/1/2019

Developed expertise in communication and marketing strategies targeting Direct. Created a variety of graphic pieces for both online and offline platforms, alongside planning and executing campaign strategies for events. Played a key role in developing and implementing materials aimed at student prospecting. Supported the creation and launch of campaigns focused on entrance exams, master's programs, and preparatory courses.

Graphic Designer
7/1/2017 - Present

Excelled in creating digital and printed graphic pieces, utilizing advanced graphic design software to produce high-quality visual content. Gained expertise in managing social media platforms, developing content strategies, and engaging with audiences to increase brand visibility. Compiled and analyzed progression reports to track social media performance and inform strategy adjustments. Designed and implemented effective email marketing flows to nurture leads and retain customers, leveraging email marketing tools to automate and optimize campaigns.

Art Assistant
3/1/2016 - 7/1/2016

Developed expertise in creating and unfolding digital graphic pieces and email workflows. Gained extensive experience in email marketing, designing and optimizing pieces for Facebook Ads and Google Ads, and crafting compelling landing pages.

Designer
12/1/2014 - 12/1/2015

Acquired extensive experience in the creation and development of both internal and external materials, focusing on the design of visual identities for art exhibitions. Developed and produced educational materials for the educational department and created engaging content for the museum's social networks.

Designer
7/1/2014 - 12/1/2014

Specialized in the creation and unfolding of internal and external materials with a focus on the development of visual identities for art exhibitions. Produced educational materials tailored for the museum's educational department, ensuring effective learning tools. Designed and produced engaging content for the museum's social media platforms, enhancing its online presence.

Art Assistant
1/1/2014 - 7/1/2014

Gained expertise in creating and developing printed and digital pieces, effectively handling all aspects of campaign unfolding and file closing. Utilized tools such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to design visually appealing materials. Enhanced skills in digital advertising, email marketing, and social media content creation. Developed proficiency in managing prepress processes and ensuring accurate file preparation for various printing techniques. Ensured seamless collaboration with team members by utilizing project management software like Asana and Trello, and maintained organization and version control through cloud storage solutions such as Google Drive and Dropbox.

Graphic Design at UniRitter
2012 - 2016

Business Analytics at Federal University of Rio Grande do Sul
2018 - 2020

User Experience Design and Beyond at Pontifical Catholic University of Rio Grande do Sul
2021 - 2022

Mapping of Experiences at UX Change Academy
9/1/2020

Financial Intelligence at Escola Conquer
8/1/2020

Professional, Emotional, and Technological Skills for Times of Change at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
8/1/2020

Bootcamp UX Design at How Bootcamps
8/1/2020

UX Writing at How Bootcamps
2/1/2020

360 Google Analytics at Share o/
10/1/2018