Bruno L.Front-end UX Engineer
Skills
Holds a degree in Technology in Marketing (2019) and Technology in Web Design/Graphic Design (2010) with significant experience in Marketing departments. Demonstrates expertise in communication and media planning, managing marketing budgets, updating and producing content for corporate websites, conducting email marketing campaigns, and creating social media content both graphically and textually. Capable of accurately generating and reporting marketing management data, and effectively communicating with stakeholders to facilitate informed decision-making. Skilled in market research to analyze customer behavior, addressing market needs, and developing products or services accordingly. Proficient in utilizing Google Adwords for keyword targeting to enhance website traffic. Encourages creative marketing communications and excels in interpersonal relationship management, high-fidelity prototyping with Figma and Adobe XD, with a comprehensive understanding of business needs in client projects.
UX / UI Consultant
1/1/2022 - Present
Facilitated the dissemination of UX culture among IT teams, contributing to the enhancement of user experience practices across the organization. Engaged in both new and ongoing projects, focusing on feature improvements and the implementation of new functionalities. Developed proficiency in tools and frameworks essential for UX/UI design and project management, ensuring that user-centric design principles were upheld in all deliverables. Demonstrated expertise in managing feature enhancements, effectively incorporating user feedback and technological advancements into project iterations.Designer / Customer Experience
1/1/2021 - 12/1/2022
Developed proficiency in creating engaging social media content and advertisements. Specialized in the development of commercial presentations and landing pages aimed at optimizing lead conversion. Exhibited expertise in managing and generating content for various social networks, and crafting compelling articles. Demonstrated advanced skills in UX/UI design utilizing Figma and Adobe XD to produce high fidelity prototypes.Product Designer - UX/UI
1/1/2021 - 12/1/2022
Developed and tested hypotheses and prototypes. Conducted extensive research to design intuitive interfaces in adherence to the brand book. Prepared and delivered presentations to introduce new products. Aligned user expectations with business needs through strategic analysis. Utilized Information Architecture processes to enhance navigation flow, taxonomy, and interaction. Participated actively in strategic product and design meetings. Created wireframes and prototypes across various fidelity levels, including high, medium, and low fidelity.Designer (OFF/ON)
1/1/2019 - 12/1/2021
Developed proficiency in benchmarking for new products, crafting email marketing materials, and designing pieces for landing pages. Demonstrated expertise in creating social media content for platforms including Facebook, Instagram, Twitter, and LinkedIn, as well as producing offline marketing materials such as folders, tags, and banners. Showcased skills in logo creation, researching references, and designing intuitive interfaces guided by brand guidelines. Competently assembled presentations to introduce products, ensuring cohesive and engaging visual communication.Co-Founder and Designer
1/1/2018 - 12/1/2019
Developed expertise in programmatic media management, website development, and the creation of institutional stationery. Demonstrated advanced skills in audiovisual production and content marketing. Acquired specialization in graphic services, including the creation of hypotheses, prototypes, and rigorous testing. Conducted research to source references and designed intuitive interfaces consistent with brand guidelines. Prepared comprehensive presentations for product introduction, ensuring alignment between business needs and user expectations.Marketing Consultant | Designer
1/1/2016 - 12/1/2017
Developed proficiency in creating personas for targeted lead prospecting. Designed and managed schedules for social media postings. Executed email marketing campaigns, including content creation and distribution. Developed and maintained an e-commerce platform for online course sales. Executed both inbound and outbound marketing strategies. Managed procurement processes, including requesting quotes, contracting services, and overseeing execution. Created and managed social media profiles.Production Planning Analyst, Designer, and Finish Artist
1/1/2011 - 12/1/2019
Directed efforts to enhance production yield and efficiency in printing operations, achieving higher output. Managed both internal and external production runs to minimize production costs. Organized and maintained file repositories with outsourced companies to streamline processes. Handled costing and pricing strategies for products in retail and online sales. Led the design and layout team, ensuring quality and consistency for outsourced client products.Logistics Systems Operator
1/1/2009 - 12/1/2011
Gained expertise in monitoring drivers and handling incident reporting, utilizing both radio and telephone communication to maintain client relations. Demonstrated analytical skills by proposing the standardization of operational procedures to ensure efficiency. Developed decision-making abilities to manage post-incident scenarios involving vehicles. Managed comprehensive vehicle logistics control and provided supervision and continuous monitoring of vehicle operations.
Bachelor's Degree in Marketing at Santa Rita University
2017 - 2019Bachelor's Degree in Web Design/Graphic Design at Sant'Anna University
2008 - 2010
Figma Course at Curso de Figma
1/1/2022Content Production for Web 2.0 - Rock Content University at Rock Content
1/1/2018Course: Inbound Marketing – Rock Content University at Rock Content
1/1/2018Outbound Marketing & Sales Course - Rock Content University at Rock Content
1/1/2018Content Marketing Course 2.0 - Rock Content University at Rock Content
1/1/2018
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