Bruno W.Data Scientist
Skills
An enthusiast in technology and artificial intelligence with a robust foundation in business and finance, currently residing in Piracicaba. Holds a Bachelor's degree in Computer Science and Administration and has pursued postgraduate studies in Digital Marketing and Big Data. Actively engaged in augmenting expertise in Data Science and Analytics through an MBA at USP ESALQ and a Data Scientist certification at EBAC, under the mentorship aimed at integrating technical acumen with business insights to advance proficiency in Data Science and Artificial Intelligence. Proficient in tools and programming languages such as Python (including Numpy, Pandas, Scikit-learn, Matplotlib, Tensorflow, seaborn, PyAutoGUI), R, Power BI, SQL, front-end technologies, statistics, and Machine Learning. Dedicated to continuous skill enhancement and eager to contribute to innovative teams.
Marketing Data Analyst
4/1/2023 - Present
Developed and executed comprehensive marketing and communication strategies, leveraging data science concepts to create successful campaigns. Applied analytical and data-driven approaches, particularly in data analysis, product segmentation, and consumer behavior. Utilized market data and consumer behavior analysis to efficiently segment target audiences and personalize messaging for greater engagement. Demonstrated impactful results with the successful achievement of Platinum title on a major e-commerce platform for Distribuidora Galante in São Pedro/SP within approximately two months of activity.
Integrated strategic and creative vision to form innovative campaigns, driven by insights derived from data science. Conducted in-depth analysis of return on investment (ROI) and marketing metrics to optimize resources and ensure consistent, effective outcomes. This combination of marketing expertise and data science knowledge was essential in driving company success in highly competitive environments.Junior Python Developer
3/1/2022 - 3/1/2023
Developed and implemented Python-based solutions for web clients, adhering to best practices in programming and data analysis. Engaged in data analysis projects, offering comprehensive support in data collection, cleaning, and analysis to derive actionable insights. Maintained and updated existing systems, ensuring data integrity and operational efficiency. Gained expertise in utilizing Python for both development and data analysis tasks, enhancing the ability to deliver robust and reliable solutions.Sales Manager
2/1/2020 - 7/1/2020
Implemented innovative, data-driven sales strategies to boost business revenue growth. Led teams with a focus on empowering and motivating members to achieve ambitious sales targets, demonstrating exceptional communication skills to establish solid customer connections and collaborate effectively with cross-functional teams. Utilized data analysis to identify patterns and insights, informing strategic sales decisions. Showcased expertise in negotiation and strategic vision to ensure success in dynamic sales environments. Excelled in people management, developing talent and building high-performance teams.Financial Manager
9/1/2018 - 10/1/2019
Collected and analyzed daily operational data, encompassing revenue, expenses, inventory, sales, and team performance. Utilized big data principles to drive innovation, making data-driven decisions to optimize company processes and handle a large quantity of registered products. Implemented logistics systems based on FIFO (First In, First Out) to improve inventory control and prevent losses, alongside restructured company layout for enhanced efficiency. Developed a new delivery system, significantly increasing operational efficiency. Applied problem-solving skills to daily data analysis, leading to improvements in commercial sector routines.
MBA in Data Science and Analytics at USP - ESALQ (University of São Paulo - College of Agriculture Luiz de Queiroz)
2023 - 2024Business Intelligence at Uncomplicate University
2023 - 2024Digital Marketing and Sales at Uncomplicate College
2020 - 2021BIG Data at Uncomplicate College
2020 - 2021Data Science at EBAC
2023 - 2024
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