Specialist in User-Centered Design with a focus on Interaction Design from Universidade Positivo and a degree in Product Design from Universidade Estadual de Maringá. Recognized in various prestigious programs for social impact startups, and a finalist in notable competitions including NASA's Space Apps Challenge 2019, Hackathon Unimed 2018, and Global Game Jam 2020. Possesses seven years of experience in product design with extensive expertise in usability testing. Currently serves as a professor in UX, with roles including Product Designer and Product Owner in various startups with a focus on industry 4.0 and e-commerce. Experience includes teaching gamification workshops and providing UX consultancy.

UX and Business Metrics for Startups and Digital Products

Third Place Global Game Jam Curitiba 2020

Finalist - Hackathon Space Apps Challenge 2019

Finalist - Hackathon Unimed Ponta Grossa 2018

 at Programa Bom Negócio Paraná - PBNP
3/1/2017

Course in Word, Excel, PowerPoint, Internet

User-Centered Design - Interaction Design

 at State University of Maringá
2013 - 2017


11/1/2022 - Present

Led discovery processes and conducted extensive research using CSD, surveys, and monitoring tools. Aligned metrics via Analytics and Amplitude, ensuring accurate measurement and analysis of performance data. Developed user interfaces with Figma, focusing on user-centric design principles. Identified market opportunities to enhance payment services and adapt to evolving market trends.


5/1/2022 - 8/1/2022

Spearheaded the entire initiative structuring process from Discovery to Delivery, incorporating A/B testing and aligning design with metrics using Firebase and Hotjar. Oversaw the upkeep of the Design System, development of Prototypes, and management of Web UI. Conducted both Moderate and Unmoderated Usability Tests with the help of Maze, ensuring comprehensive evaluation and user feedback integration.


12/1/2020 - 2/1/2022

Responsible for a comprehensive set of UX tasks encompassing Qualitative and Quantitative Research, Co-Creation Dynamics, KPI Planning, and the creation of Low and High Fidelity Wireframes. Expertise demonstrated in Pain and Opportunity Mapping, Web Interface development utilizing React (HTML, CSS, JS), and Mobile App development using React Native for both Android and iOS platforms, with an emphasis on accessibility in accordance with WCAG guidelines. Additional responsibilities included designing Service Flows, structuring Roadmaps, maintaining Design Systems, and contributing to Storybook Documentation.


9/1/2020 - 12/1/2020

Developed expertise in wireframing, user interface design, dynamic UI elements, and the maintenance of design systems. Gained proficiency in creating low and high-fidelity prototypes and in monitoring metrics to inform design decisions. Applied moderate and non-moderate usability tests using Maze. Played a key role in structuring Agile methodology ceremonies within sprints, effectively integrating Design Thinking and Design Sprint methods to enhance team productivity and project outcomes.


9/1/2020 - 12/1/2020

Responsible for conducting qualitative attitudinal and behavioral research, orchestrating focus groups, executing card sorting exercises, and crafting journey dynamics and blueprints, all with a dedicated focus on the principles of service design. Developed expertise in understanding user perspectives, gathering actionable insights, and creating strategies to enhance service experiences.


6/1/2020 - 1/1/2022

Proficient in managing direct customer service and subscription sales, leveraging SEO applications to boost post visibility, and handling social media management and content posting. Demonstrated expertise in e-commerce development using low-code platforms, contributing to enhanced customer experience and business growth through diverse online channels.


5/1/2020 - 12/1/2024

Serving as a UX Course Instructor, demonstrated expertise in the development of User Journeys and alignment with various Business Models. Conducted extensive Qualitative Behavioral Research to gather actionable user insights, and facilitated Moderate Usability Testing to refine product interfaces. Promoted and taught Rapid Prototyping techniques, enabling learners to quickly iterate on designs. The role focused on equipping students with critical UX skills and strategies, ensuring they could apply these methodologies effectively in real-world scenarios.


5/1/2020 - Present

Led a specialized UX course with a focus on E-commerce, emphasizing the creation and organization of user journeys tailored to various business models. Educated participants on qualitative behavioral research methodologies and effective moderation of usability testing from a competitive standpoint.


2/1/2019 - 9/1/2020

Responsible for executing both qualitative and quantitative research, specializing in Dynamics and wireframe development. Developed a comprehensive design system that integrates various domains such as development, customer experience (CX), management, and marketing. Structured end-to-end design processes, from discovery to delivery, encompassing web interfaces using React, HTML, CSS, and JavaScript; mobile applications leveraging Flutter for both Android and iOS platforms; and immersive experiences tailored for VR glasses.


11/1/2018 - 11/1/2021

Extensive experience in delivering exemplary Customer Service and driving Sales. Orchestrated and led community Meetup events, fostering enhanced community engagement. Contributed significantly to the development of Landing Pages and Mobile Apps using technologies like HTML, CSS, JavaScript, and various mobile app development frameworks. Enhanced skill set and adaptability to diverse organizational requirements through hands-on involvement in multiple key roles.


1/1/2018 - 2/1/2019

Spearheaded efforts to understand user pain points through comprehensive research and interviews, applying A/B tests to assess various solutions. Crafted prototypes from low to high fidelity using Figma, and implemented both moderate and unmoderated usability tests to validate design decisions, significantly enhancing the user experience. This role necessitated a deep dive into user behavior and preferences, ensuring solutions were both user-centric and effective.


1/1/2016 - 12/1/2017

Specialized in wireframes and user interface (UI) design utilizing Illustrator, Figma, Adobe XD, Sketch, and Miro. These designs were pivotal in shaping user experience (UX) and user interfaces in alignment with Dynamics, market research, and user journey strategies. Played an instrumental role in visualizing and executing user-centric designs that fulfilled market demands effectively.

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