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Carolini D.
Data Analyst

Transact-sql
Sql
Pl/sql
Postgresql
Bio

A graduate in Analysis and Systems Development with six years of experience in data management. Possesses advanced expertise in SQL and PL/pgSQL, with foundational knowledge of PL/SQL. Skilled in utilizing data analysis and visualization tools including Power BI, Pentaho, and SSIS. Demonstrates proficiency in version control through GIT.

  • DBM Analyst
    11/2/2015 - 10/2/2017

    Analyzed and met client demands related to information handling, automation, and process improvement to ensure quality results. Gained extensive experience in data manipulation, extraction, enrichment, loading, counting, and data cleansing. Demonstrated skills in data treatment and standardization, as well as mailing generation.

  • Database Management Assistant
    4/2/2015 - 9/2/2015

    Developed expertise in generating mailing lists, counts, and reports using SQL Server, while performing detailed analyses to propose new segments for both existing and potential marketing campaigns. Recommended improvements in the processes for mailing generation and service flow, actively contributing to the optimization of direct marketing activities. Conducted surveys to understand target audiences, enabling the enrichment of records for enhanced marketing campaign effectiveness.

  • Senior Business Analyst
    11/1/2022 - Present

    Responsible for identifying opportunities for process improvement, collaborating directly with the Credit and Collection area. Played a crucial role in implementing solutions and continuously monitoring product performance. Developed strategies to analyze and understand customer behavior, contributing to better-informed decision-making processes.

  • Data Analyst
    10/1/2021 - 10/1/2022

    Generated and monitored Key Performance Indicators (KPIs), and built comprehensive dashboards to track product metrics related to customer behavior and financial performance. Conducted predictive analyses and cost evaluations to drive finance and business improvements through data insights. Performed studies to determine the eligibility for the implementation of new features, ensuring data-driven decision-making throughout the development and enhancement process. Developed proficiency in various data visualization tools and techniques to present findings effectively to stakeholders.

  • Business Intelligence Analyst
    3/1/2021 - 9/1/2021

    Generated mailings for recurring and punctual retention, loyalty, and profitability campaigns based on client or customer service requests. Automated processes for recurring requests using Matillion, enhancing efficiency and accuracy. Created and maintained reports and studies to measure campaign effectiveness. Developed ETL processes for input bases used in marketing campaigns, showcasing expertise in data integration and transformation.

  • DBM Analyst
    5/2/2019 - Present

    Generated mailing lists for regular and occasional retention, loyalty, and profitability campaigns based on marketing requests, and automated regular campaigns. Gathered requirements and performed audience segmentation for campaign development. Created and maintained reports for measuring results and studying customer profiles, alongside developing ETL processes for input databases used in marketing campaigns.

  • DBM Analyst
    12/2/2017 - 5/2/2019

    Generated mailing lists for recurring and one-time Retention, Loyalty, and Profitability campaigns based on marketing department requests. Automated recurring campaigns and handled requirement gathering and audience segmentation for campaign development. Created and maintained result measurement reports and conducted customer profile studies. Developed ETL processes for input databases utilized in marketing campaigns.

  • DBM/BI Analyst
    10/2/2017 - 12/2/2017

    Managed the generation of mailings for recurring and one-time Retention, Loyalty, and Monetization campaigns as per marketing requests. Automated recurring campaigns and gathered requirements while performing audience segmentation for campaign development. Created and maintained result measurement reports and conducted customer profile studies. Developed ETL processes to support data input for Marketing campaigns. Demonstrated proficiency with campaign management, automation tools, and data analytics.

  • Junior Support Analyst
    10/2/2014 - 4/2/2015

    Ensured compliance with client requirements by managing the availability of computing resources. Overseen service registration and resolution of requests, and effectively administered technology platforms in operation. Developed proficiency in IT service management and demonstrated strong problem-solving skills to maintain optimal platform performance. Gained experience with ITIL frameworks and service desk operations, and administered various operating systems and enterprise-level applications.

  • Intern
    1/2/2014 - 10/2/2014

    Developed expertise in providing technical support to both internal and external clients, handling maintenance of peripheral equipment and network cabling. Ensured systems were up-to-date with the latest software and antivirus updates, and performed operating system repairs. Demonstrated proficiency in remote access troubleshooting for company-specific systems, ensuring seamless support and service delivery.

  • Graphic Design at Paulista University
    2010 - 2011

  • MBA in Big Data and Competitive Intelligence at Descomplica Digital College
    2023 - 2024

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