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Celso R.
Product Manager

Sql
Servicenow
Microsoft Excel (Advanced Analytics Add-ons)
Sap Erp
Python
Ibm Db2
Microsoft Azure
Jira
Bio

With 25 years of experience in the IT environment, holding roles as Product Owner, Systems and Business Analyst, and Project Manager. Graduate in Information Systems from Instituto Presbiteriano Mackenzie with a technical background in Data Processing and advanced English skills. Expertise includes establishing and communicating product vision to development teams and stakeholders, managing product backlog, setting OKRs and KPIs, creating user stories, collaborating with development teams, leading agile Scrum ceremonies, and making decisions on product scope, priorities, and feature releases. Constantly evaluates product progress by measuring the impact of released features and seeks feedback from users and stakeholders for continuous improvements. Possesses a technical skillset that facilitates effective discussions with infrastructure, architecture, and development teams.

  • Product Owner / Product Manager / Business Analyst
    7/1/2018 - 12/1/2023

    Developed and implemented a unique omnichannel system facilitating the delivery journey of goods to customers at physical stores, regardless of the sale origin, whether online or offline. Demonstrated proficiency in establishing and effectively communicating product and journey vision to stakeholders and technology management. Key accomplishments include prioritizing and managing the product backlog based on customer needs, business goals, and investment considerations. Defined and communicated product/journey OKRs and KPIs, establishing clear objectives and performance indicators. Created user stories in collaboration with stakeholders and the development team, detailing desired functionalities and collaborating on QA test scenarios.

    Provided guidance to the development team in defining and implementing technical solutions and conducted various Scrum ceremonies including sprint planning, backlog refinement, sprint review, and retrospectives. Made strategic decisions on product scope, priorities, and feature launches while planning adjustments based on stakeholder feedback, market analysis, and customer requirements. Evaluated product progress, trained store personnel, measured feature impact, and collected feedback from users and stakeholders to facilitate continuous improvements.

    Key projects include the Multiskill POS from 2018 to 2021, which involved the reformulation of the physical stores' receipt system to enable salespeople to manage both sales and payments, thereby shortening the customer journey in-store. Additionally, led the Separation and Delivery of Goods in Stores project from 2021 to 2023, establishing a unique omnichannel delivery process in physical stores.

  • Business and IT Systems Analyst
    5/1/2012 - 2/1/2018

    Led system implementation projects that facilitated the creation of new products and supported operational and technical areas in life insurance for banking and insurance channels. Managed project scope, integrating closely with business areas to define requirements and improve processes and systems. Collaborated with development teams and external suppliers throughout the project lifecycle, ensuring seamless integration and delivery.

    Conducted thorough analysis of business needs to gather and direct requirements into functional specifications. Developed and managed test cases to ensure system compatibility, working closely with development teams, external vendors, and business stakeholders. Oversaw project schedules, activities, and budget management, ensuring timely and cost-effective project execution. Provided post-implementation support to customers and support teams, addressing issues and ensuring smooth handover and operation. Responsible for data extraction to support system functionalities and reporting.

    Key accomplishments include the development and deployment of an Event Monitor system for monitoring contracting and billing events in the insurance sector, initially implemented in the banking channel and subsequently expanded to the insurance channel. Successfully launched the AP Premiado personal accident product through the Vida Nova web system in the MAPFRE channel. Acted as the focal point in Brazil for the implementation and dissemination of MAPFRE’s global methodology, contributing significantly to the establishment of a unified approach through the MUM (Unified MAPFRE Methodology) initiative.

  • Business and IT Systems Analyst
    7/1/2005 - 9/1/2010

    Defined the project team, gathered requirements from functional areas, scheduled activities, contracted external development consultancies, and oversaw system design, coordination of functional and technical documentation. Managed unit tests, integrated tests, transport to the production environment, training, and post-implementation assisted operations. Utilized a change management methodology and defined processes within the TeamTrack tool to document deployments.

    Managed development and maintenance of the Monsanto Technology Capture System, a royalty billing system for Soy and Cotton Biotechnology which represented 60% of the company's annual revenue in Brazil. The system handled billing via WEB bank slips and internally within the company's SAP ERP, generating values in the SD and FI modules. Integrated direct connection modules for feeding data from external ERPs, serving 6000 end users. The system utilized DMZ technology in a three-layer architecture to ensure comprehensive data traffic and storage protection. This project received the global Monsanto Pledge Awards in 2004, enhancing the management and growth of Biotechnology in Brazil.

    Developed WEB and Sharepoint applications for the Monsanto Qualifica, Our Strength is You, Monsanto Cooperation, ATS, and Distributor Portal projects. These applications provided sales force incentives linked to the company's SAP ERP. The initiative collected sales data from Monsanto field employees and Distributing companies, as well as their employees and third parties, to reward participants and generate data for strategic planning.

  • Intern / Support Analyst
    2/1/2003 - 6/1/2005

    Role: Project Manager for Infrastructure

    Led the implementation of a web application integrated with the company's SAP ERP system. Directed system architecture and deployment, focusing on infrastructure to ensure seamless interaction with existing SAP modules. Leveraged extensive knowledge of Windows, SQL, and IIS servers to maintain robust server environments, managing both the operational aspects and technical troubleshooting.

    Developed proficiency in responding to software and hardware support calls, specifically for Windows XP and Vista users. Executed maintenance and administration duties for Windows servers, fine-tuning system performance and resolving server-related issues. Enhanced capabilities in SQL and IIS server management, ensuring high availability and security of server resources.

    In 2004, led a critical project targeting compensation for unauthorized use of genetically modified soybean technology. This initiative primarily focused on the southern region of Brazil, requiring adept planning and execution to gather and process compensation data efficiently and securely. This role solidified expertise in project management within technologically complex and legally sensitive environments, emphasizing the importance of meticulous data management and system integration.

  • Information Systems at Presbyterian University Mackenzie
    2003 - 2010

  • Data Processing at EMPSG Adelino Bordignon
    1993 - 1996

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