Cesar G.CTO
Skills
Cesar Groh is a senior Information Technology executive with extensive experience in leading retail sectors, both nationally and internationally. His career, which began in the late 1990s, has been marked by the successful implementation and development of numerous ERP systems and other software innovations.
Throughout his executive journey, Cesar has gained a reputation for effectively combining budget management, people development, and IT outsourcing strategies. His versatility is evident in the various leadership roles he has undertaken, including five years as a Logistics Director, three years as an eCommerce Director, and one year as a Customer Relationship Director.
Cesar is recognized not only for his technical expertise but also for his ability to foster strong, high-performance teams. He is adept at translating technology and innovation into practical business value through strategic IT planning, execution, and communication. His leadership extends to the successful execution of projects with major software companies such as SAP, Oracle, and IBM.
His proficiency spans across all IT disciplines, including architecture, information security and cybersecurity, software development, infrastructure, databases, business intelligence, business analytics, machine learning, artificial intelligence, IT service management, IT governance, and compliance with GDPR/LGPD regulations.
Fluent in English, Spanish, and Portuguese, Cesar holds a bachelor’s degree in Business, a Master of Science degree in digital consumer behavior, and specializations in artificial intelligence and machine learning. He is currently based in Porto Alegre, Brazil, but has also lived in Sao Paulo, Rio de Janeiro, Florianopolis, and Mexico City, and remains open to travel and relocation.
CIO/CTO
9/1/2020 - 6/1/2022
Oversaw IT teams for retail and finance branches, supervising governance, cybersecurity, software development, and maintenance. Developed robust governance protocols, ensuring compliance with industry standards. Enhanced cybersecurity measures by implementing advanced threat detection and response systems. Spearheaded software development initiatives using Agile methodologies, ensuring timely delivery and high-quality code. Utilized project management tools like Jira and Trello to streamline workflows. Promoted continuous integration and continuous deployment frameworks. Leveraged expertise in cloud platforms such as AWS and Azure to optimize infrastructure scalability and performance. Fostered collaborative code maintenance and version control using Git.CEO/Blogger
6/1/2020 - Present
Developed a blog dedicated to the demystification and advocacy of AI and Machine Learning adoption for professionals across various fields. Demonstrated deep understanding and effective communication of complex concepts in AI and Machine Learning to a non-technical audience. Utilized content management systems (CMS), data visualization tools, and SEO techniques to enhance digital outreach and engagement. Enhanced skills in researching and distilling technical information into accessible, user-friendly content. Promoted cross-disciplinary applications of AI and Machine Learning, thereby fostering a broader understanding and adoption of these technologies in regular professional environments.Vice President Of Technology
11/1/2018 - 9/1/2020
Served as VP of IT, overseeing the CIO, e-Commerce Director, IT Director, and CISO. Spearheaded the entry of a major fashion retailer into the Mexican market, and implemented SAP across 250+ retail stores for a prominent athletic footwear brand. Directed store automation and RFID rollout for a leading sportswear company's operations in Mexico. Launched 10 e-Commerce platforms for top-tier brands in Mexico and Chile. Led the renovation of business intelligence systems and implemented SAP SuccessFactors along with advanced analytics tools for HR.IT General Manager - LatAm
9/1/2017 - 11/1/2018
Managed IT operations for all retail activities across Latin America, with significant implementation projects in RFID, robotic process automation, and e-commerce platforms for various retail brands. Initiated and developed the company's AI division, concentrating on optimizing replenishment processes, which enhanced efficiency for over 300 stores and three distribution centers.Regional IT Director - CIO
8/1/2014 - 9/1/2017
Implemented Oracle Retail to support Duty Free and Duty Paid operations, fully customizing the solution according to Brazilian Duty Free regulations and ensuring seamless integration with Oracle E-Business Suite (EBS). Delivered a new e-commerce platform tailored for the Duty Free operation, which was subsequently adopted on a global scale.CTO
8/1/2013 - 7/1/2014
Developed and implemented an advanced e-Commerce platform tailor-made for a drop-shipping business. Achieved full integration with supplier systems, resulting in a high degree of automation. This efficiency minimized the need for extensive back-office personnel, enhancing operational workflow and productivity.CIO - Information Technology Director
6/1/1996 - 8/1/2013
Designed, developed, and deployed a comprehensive retail ERP and e-commerce platform, seamlessly integrating it with Oracle EBS for financial management. Enabled a seamless omnichannel experience for customers, managing a portfolio of over 1 million titles. Pioneered the creation of an e-book platform and reading device, and established the first platform in Latin America for digital movie delivery via streaming and download. Implemented a Business Intelligence (BI) platform, along with custom-built Warehouse Management System (WMS) and Customer Relationship Management (CRM) software, effectively managing the needs of over 2 million customers. Administered a technical team of more than 100 personnel, scaling and optimizing for robust performance and user satisfaction.Partner/Retail Automation Director
11/1/1988 - 12/1/1996
Developed expertise in managing and optimizing retail and manufacturing ERP systems and implementing automation solutions. Utilized tools such as SAP, Oracle ERP, and Microsoft Dynamics to streamline operations and enhance productivity. Leveraged scripting languages like Python and SQL to automate routine tasks and integrate disparate systems. Demonstrated strong skills in database management using MySQL and SQL Server. Contributed to the improvement of supply chain processes and inventory management through detailed data analysis and the development of custom reports and dashboards using tools like Tableau and Power BI. Ensured seamless communication and collaboration across teams through the use of project management platforms such as JIRA and Trello.
Information Technology at Technical School of the Itajaí Valley
1986 - 1989Business Administration and Management, General at Brasília School of Management
2002 - 2005Marketing | eCommerce | Consumer Behavior at Uninove - July Ninth University
2007 - 2009
Machine learning at ACCA
6/1/2022Artificial Intelligence with Python at HarvardX
1/1/2022
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