Diego D.
Front-end UX Engineer

Skills

Adobe Photoshop

Adobe Illustrator

Miro

Figma

Amazon Aws

Diego is available for hire

Hire Diego D.

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Bio

A Graphic Design graduate from UNIP specializing in UX Design, currently finalizing a thesis for an MBA in Interaction Design. Recognized for a data-driven approach and known as the grid fanatic, demonstrating extensive involvement in the UX process, including problem identification, prototyping, testing, and conducting interviews. Advocates engagement as the most effective means of both imparting and gaining knowledge.

Fuel Attendant
6/1/2022 - Present

Specialized in user experience (UX) and user interface (UI) design, covering the full spectrum from problem identification to testing high-fidelity prototypes and collaborating with developers. Demonstrated expertise in UX research through qualitative and quantitative methodologies, including navigation data analysis and user interviews. Developed robust UX strategies by generating hypotheses, setting goals, and defining clear paths to achieve them. Excelled in UX writing, ensuring consistent and effective communication. Conducted in-person and online usability tests to gather user feedback. Established and monitored SMART goals to track UX metrics. Created prototypes across low, medium, and high fidelity. Applied advanced skills in interface design and contributed to the development and maintenance of comprehensive design systems.
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2/1/2022 - 5/1/2022

Engaged comprehensively in the entire user experience (UX) process, encompassing initial discovery phases, through to design handoff and subsequent follow-up with development teams. Developed expertise in UX research methodologies, wireframing, and prototyping. Demonstrated strong skills in tools such as Sketch, Adobe XD, Figma, and InVision for creating intuitive user interfaces. Actively collaborated with cross-functional teams, enhancing communication and ensuring seamless transition from design to implementation. Proven ability to conduct usability testing and iterate on feedback to enhance end-user satisfaction.
Sr. UX/UI Designer
6/1/2021 - 3/1/2022

Managed the complete UX process from initial discovery phases through to final handoff and continuous follow-up with development teams. Developed strong proficiency in user research, wireframing, and prototyping using tools such as Sketch, Figma, and Adobe XD. Leveraged user testing methodologies and analytics tools like Hotjar and Google Analytics to gather and analyze user feedback. Employed best practices in creating user flows, personas, and journey maps. Ensured seamless communication and collaboration with developers utilizing platforms like Jira, Asana, and Slack, fostering a productive environment for iterative design and development.
Sr Product Designer (UX&UI)
10/1/2018 - 3/1/2021

Specialized in user experience (UX) and user interface (UI) design, encompassing the entire development lifecycle from problem identification to the creation and testing of high-fidelity prototypes. Concurrently shared Product Owner responsibilities alongside the CTO, facilitating coordination between design and product strategy to align technical and business goals. Demonstrated ability to efficiently manage and execute tasks in a collaborative environment.
Art Director | Graphic Designer
11/1/2015 - 10/1/2018

Directed advertising art for both online and offline campaigns, showcasing proficiency in conceptualizing and executing comprehensive marketing strategies. Managed web projects from inception, leveraging expertise in Artificial Intelligence (AI), User Experience (UX), User Interface (UI), and front-end development processes to create seamless digital experiences. Evaluated and validated projects from other designers, ensuring quality and adherence to brand guidelines. Conducted Conversion Rate Optimization (CRO) for landing pages to maximize user engagement and drive higher conversion rates.
Web Designer Pleno
11/1/2013 - 11/1/2015

Acquired comprehensive experience in conceptualizing and developing web projects from initial sketches to final deployment. Demonstrated proficiency in key design and development stages including Artificial Intelligence integration, User Experience (UX), User Interface (UI) design, and Front-end processes. Utilized industry-standard tools and frameworks to ensure seamless project execution and optimal product performance. Proficient in Adobe Illustrator for design, HTML, CSS, and JavaScript for front-end development, and frameworks such as React.js and Angular. Applied principles of responsive design to enhance accessibility and user interaction across various devices. Collaborated effectively with cross-functional teams to deliver high-quality web solutions, transforming conceptual designs into fully functional web applications.
Creation Assistant
4/1/2012 - 11/1/2013

Gained comprehensive knowledge in graphic design, print production, and digital marketing. Demonstrated proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for the creation of visually compelling advertising content. Developed a deep understanding of print production techniques, color theory, and layout design principles to ensure high-quality outputs. Utilized content management systems (CMS) and marketing automation tools to streamline the workflow of digital campaigns. Mastered the use of analytics tools such as Google Analytics to track campaign performance and gather actionable insights. Showcased skills in project management software like Trello and Asana, facilitating efficient team coordination and project timeline adherence. Expertise in copywriting and editing ensured the delivery of clear and persuasive advertising messages. Enhanced coding abilities in HTML and CSS, supporting the development of web-based advertisements. Emphasized the importance of brand consistency and regulatory compliance across all advertising materials.
Graphic Designer
5/1/2011 - 9/1/2011

Gained expertise in creating and directing advertisements across diverse media platforms. Developed proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, ensuring high-quality visual outputs. Enhanced skills in conceptual brainstorming, layout design, and typography. Applied knowledge of current design trends and effective advertising techniques to produce compelling and impactful advertisements. Gained experience in crafting cohesive brand narratives and visual stories that resonate with target audiences. Demonstrated ability in collaborating with copywriters, photographers, and other creatives to deliver integrated advertising campaigns. Ensured consistency and adherence to brand guidelines while innovating to maintain fresh and engaging content. Developed project management skills by overseeing the production process from initial concept to final execution.
Intern
3/1/2011 - 5/1/2011

Developed advanced skills in graphic design, specializing in the creation of banners, signs, and related items. Utilized Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to produce high-quality graphics. Demonstrated expertise in vector graphics, typography, and color theory. Engaged in meticulous project planning and execution, ensuring that all design elements met client specifications and branding guidelines. Implemented feedback from stakeholders effectively, showcasing strong communication and collaborative abilities. Managed multiple projects concurrently, meeting tight deadlines with exceptional organizational skills. Consistently stayed updated with the latest trends and best practices in graphic design, enhancing the visual appeal and effectiveness of marketing materials.
Art Finalizer
9/1/2010 - 1/1/2011

Gained expertise in designing and developing a range of stationery items including business cards and letterhead. Acquired advanced skills in finalizing and closing files for printing, ensuring industry standards and quality control. Proficient in utilizing design software tools such as Adobe Illustrator, Photoshop, and InDesign to create visually appealing and high-quality printed materials. Developed a meticulous approach to prepress file preparation, ensuring accuracy and efficiency in the printing process. Demonstrated ability to manage multiple projects simultaneously while adhering to tight deadlines and client specifications.

Interaction Design at Institute of Management and Information Technology
2017 - 2021
Graphic Design at Paulista University
2010 - 2013
Advertising at Antônio Teixeira Fernandes Technical School
2004 - 2006