Diego R.
Front-end UX Engineer

Skills

Adobe Photoshop

Adobe Illustrator

Adobe XD

Figma

Amazon Aws

Diego is available for hire

Hire Diego R.

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Bio

A graduate of the University of Amazônia (UNAMA), notable for organizing the largest University Short Film Festival in Northern and Northeastern Brazil, OSGA. This individual possesses significant experience in advertising agencies within Belém do Pará. Driven by a keen aspiration to work in São Paulo, further studies were pursued at Brother Ad School under the guidance of distinguished advertising professionals from the region. The career trajectory includes the successful transition from Pará to São Paulo, overcoming the challenges of entering an unfamiliar market and building a career marked by diverse experiences and accomplishments.

Associate Creative Director And UI-UX
1/1/2022 - 10/1/2022

Led the creative team and supported the UX/UI team, supervising and approving assets for internal interfaces using user-centered design principles, user flow, and navigation flow. Materialized email solutions through the visual design of wireframes for vaccine campaigns, medications, and corporate events. Coordinated the art direction team on social media and offline materials, demonstrating a strong grasp of creative direction and visual design principles.
Senior Art Director - UX/UI
10/1/2020 - 1/1/2022

Developed proficiency in art direction and UX/UI design, successfully delivering comprehensive 360-degree campaigns. Demonstrated expertise in strategic development, visual concept creation, and presentation design, while leading competitive projects. Generated high-fidelity wireframes, navigation flows, and information architecture for a major redesign project using Adobe XD, collaborating closely with development teams for implementation on specialized platforms.

Identified and resolved creative development process inefficiencies, leading the ideation and implementation of a Design System tool. This involved meticulous wireframe creation, comprehensive studies of color palettes, typography, and iconography, ultimately optimizing email production processes. Achieved a 70% reduction in email development time and a 40% increase in engagement efficiency, with successful project extrapolation to multiple countries, enhancing the overall production scale.
UI Designer (Freelancer)
6/1/2020 - 10/1/2020

Developed proficiency in experience design, interface, and interaction. Executed creation of wireframes, navigation flows, and information architecture. Produced high-fidelity prototypes for internal and external CRM communication rules.
Senior Art Director
8/1/2019 - 2/1/2020

Developed expertise in Art Direction through the creation of digital pieces such as Facebook ads and Adwords, and point of sale materials with a performance focus. Led the development of visual identity and branding for a data platform, and crafted strategic and visual concepts for vaccine campaigns in partnership with the Ministry of Health. Demonstrated UX/UI skills by creating visual aids for merchandising projects to communicate with doctors about corporate products. Main activities included the creation of wireframes, navigation flows, and information architecture for iPad applications used by representatives to demonstrate product benefits to doctors.
Senior Art Director
6/1/2018 - 10/1/2019

Developed expertise in art direction with a focus on digital performance, creating conversion-focused pieces for platforms such as Facebook Ads, Google Ads, Twitter, and LinkedIn. Key responsibilities included the creative adaptation of content across different digital platforms, the development of digital pieces and content, and the creation of wireframes and email marketing campaigns. Leveraged technical skills to enhance digital marketing efforts for a range of brands, including Pandora and Itaú.
Senior Art Director
2/1/2018 - 4/1/2018

Held the position of Senior Art Director, overseeing the development of the Brand Book campaign for print materials for a high-profile project. Activities included an in-depth study of colors, typography, and iconography, as well as the creation of a photo moodboard. Played a key role in product application and the development of a comprehensive guide for the application of printed materials, aimed at ensuring consistent brand representation for other brand agencies involved.
UI Designer
10/1/2015 - 2/1/2016

Excelled as a UI Designer in constructing a portal for a major bank, focusing on the transition from HSBC Internet Banking to the new system. Developed expertise in creating wireframes, crafting navigation flows, and establishing robust information architecture. Produced both low and high-fidelity prototypes for a responsive website, ensuring seamless user experience across various devices.