Erica F.Data Analyst
Skills
A seasoned professional with 17 years in the financial sector, including 8 years focused on strategic planning, data analysis, and interpretation of large data sets. Skill set includes problem-solving, opportunity identification, reporting, KPI management, and CRM strategies. Career progression marked by multiple promotions and consistently superior performance evaluations.
CRM Executive Manager
8/1/2017 - 9/1/2022
Managed the campaigns team, creating actions to increase sales and customer loyalty and overseeing communications throughout their life cycle across various channels. Responsible for customer clustering and the development of relationship rules, with collaborative input from different areas of the organization. Utilized SQL for insights and customer selection, Excel and Web Dashboards for visualizing indicators, and PowerPoint for presenting results and proposals to stakeholders. Achieved a 41.7% increase in the effectiveness of individual campaigns and a 21.6% increase in corporate campaigns.Business Intelligence Consultant
11/1/2016 - 8/1/2017
Developed and automated comprehensive reports for the Vice Presidency of Customers and Business, facilitating critical decision-making for stakeholders. Leveraged SQL to analyze and interpret large data sets, utilized Excel to create detailed charts, and crafted executive-level presentations using PowerPoint for clear and effective communication of findings.Executive Product Manager
9/1/2015 - 11/1/2016
Acted as Manager of the individual credit products team, demonstrating expertise in creating and launching new financial products. Responsibilities included benchmarking, developing and implementing marketing plans, managing results, overseeing delinquency management, and determining interest rate pricing. Successfully navigated and responded to regulatory demands. Implemented process adjustments that significantly reduced delinquency rates of the Consumer Credit product.
Design and Applied Arts at São Paulo State University Júlio de Mesquita Filho
1993 - 1997Information Technology at International University Center UNINTER
2023 - 2024Administration at Anhanguera Educacional
2008 - 2009
Data Science Bootcamp at XP Educação
4/1/2023EF SET English Certificate 82/100 (C2 Proficient) at Organization: EF Standard English Test (EF SET)
12/1/2021
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