Felipe F.Web and Graphic Designer
Skills
Graphic Design graduate with a specialization in user interface and usability, possessing extensive experience in creation and advertising within Rio de Janeiro since 2009. Initially focused on audiovisual and motion graphics, a career transition to UI/UX design led to relocation to Paraíba. This professional has since established a robust career in prototyping using Design Thinking and applying Behavioral Design principles to interfaces for systems, mobile applications, and websites.
UX Designer
8/1/2022 - Present
Applied agile methodologies to streamline project workflows and enhance team collaboration. Conducted user interviews to gather valuable insights and inform design decisions. Developed and iterated on prototypes to visualize and test product concepts. Executed usability testing to identify and resolve user experience issues. Implemented A/B testing strategies to evaluate and optimize product performance.UX Designer
5/1/2021 - 8/1/2022
Developed expertise in agile methodologies, including conducting user interviews, usability testing, and A/B testing to improve product designs. Specialized in UX writing, ensuring clear and effective communication within digital interfaces. Gained proficiency in Voice User Interface (VUI) design, enhancing user interactions with voice-activated systems.UX Designer
1/1/2017 - 2/1/2020
Proficient in applying agile methodologies to streamline project management and improve efficiency. Conducted numerous user interviews to gather insights and inform design decisions. Developed prototypes to visualize concepts and validate ideas early in the project lifecycle. Led usability testing sessions to identify and resolve user experience issues. Executed A/B testing to optimize design elements and improve conversion rates. Directed art initiatives and exhibited strong skills in branding and campaign planning. Created a wide range of digital and printed materials tailored to various marketing strategies and brand guidelines.Graphic Designer
9/1/2014 - 4/1/2016
Developed expertise in art direction and branding, playing a critical role in the visual identity of various projects. Gained significant experience in campaign planning and execution, ensuring cohesive and impactful market strategies. Demonstrated strong skills in creating both digital and print pieces, utilizing advanced graphic design tools and software to produce high-quality marketing materials.Graphic Designer
3/1/2013 - 8/1/2014
Specialized in campaign planning with a strong emphasis on creating both digital and printed pieces. Developed and executed strategic marketing campaigns that drove engagement and conversion. Utilized a variety of design tools and software to produce visually appealing and effective marketing materials. Demonstrated expertise in aligning campaign objectives with specific market needs and audience preferences, optimizing reach and impact across multiple channels.Video Editor
9/1/2010 - 1/1/2012
Acquired advanced skills in motion graphics and video editing. Leveraged tools such as Adobe After Effects, Adobe Premiere Pro, and Final Cut Pro to create dynamic visual content. Demonstrated an ability to bring creative concepts to life through detailed animation work, utilizing keyframes, motion paths, and effects. Enhanced storytelling through meticulous video editing, ensuring seamless transitions, compelling pacing, and high-quality output. Specialized in creating engaging and visually appealing videos for marketing campaigns, social media, and other multimedia projects. Developed a keen eye for detail, ensuring all assets met brand guidelines and quality standards. Adapted quickly to new technologies and trends in the field to stay at the forefront of industry advancements.
Graphic Design at Federal Institute of Education, Science and Technology of Paraíba
2016 - 2020
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