Fernanda S.UX Designer
Skills
A seasoned designer possessing 14 years of experience, including nearly three years specializing in Product Design, with a focus on UX Research and project management from inception to completion using Design Thinking and Agile methodologies. Proficient in various analytical techniques such as desk research, exploratory research, surveys, interviews, personas, user journey mapping, empathy maps, canvases, and multiple matrices, all aimed at comprehending user needs and business challenges. Adept in crafting wireframes, UI designs, prototypes, and conducting usability tests, utilizing tools such as Figma, Hotjar, and Maze to validate and refine solutions. Committed to developing digital-physical products that deliver substantial value and positive impacts.
Educational credentials include a degree in Multimedia Production from Universidade Metodista de São Paulo and a postgraduate degree in Information Architecture and UX Design from Faculdade Impacta de Tecnologia. Further supplemented by certifications in Customer Experience Management, UX Metrics, and Product Discovery. Continuously engaged in updating knowledge on market trends and best practices within UX Research, Service Design, and Customer Experience domains. Driven by the transformative potential of design.
Product Designer Mid-Level to Senior
11/1/2020 - 8/1/2023
Executed an end-to-end double-diamond approach by conducting in-depth discovery phases and both quantitative and qualitative research. Created comprehensive user flows and identified as well as prioritized features and requirements while ensuring alignment with both technical and business objectives. Defined and monitored key performance metrics, led design rituals, and was instrumental in the creation of wireframes and final screen designs. Conducted rigorous usability testing and facilitated seamless handoffs.Graphic and Digital Designer
8/1/2013 - 10/1/2020
Developed expertise in graphic design and visual communication, focusing on creating the visual identity for events and internal campaigns. Mastered the design and production of various marketing materials, including posters, backlights, leaflets, panels, monthly publications, email marketing campaigns, and digital visual content tailored for websites and social media platforms.Mid-level Designer
11/1/2011 - 11/1/2012
Developed extensive skills in creating a variety of visual communication materials, including stickers, ads, banners, and designs for fairs and events. Expertise in producing engaging emails, leaflets, folders, stationery, websites, and videos. Efficiently executed requests for both printed and digital materials, ensuring high-quality visual representation for client needs.Offline Production Designer
11/1/2010 - 5/1/2011
Specialized in designing a wide array of printed materials including stickers, advertisements, banners, ID cards, posters, emails, signs, flyers, folders, boards, and billboards. Focused on creating materials both for internal use and for the students of the institution. Developed a keen eye for detail and a profound understanding of design principles, enhancing the institution's visual communication tools and ensuring a cohesive brand presence across all printed media.Packaging Designer
10/1/2009 - 9/1/2010
Achieved proficiency in producing high-quality artwork for packaging manufacturing, creating visually compelling logos, and finalizing files for optimal printing results. Utilized advanced tools and software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign), to ensure precision and adherence to brand guidelines. Developed a deep understanding of color theory, typography, and design principles to enhance visual appeal and functionality. Demonstrated expertise in prepress processes and file preparation, ensuring compatibility with various printing methods and substrates. Ensured the delivery of accurate and print-ready files through meticulous attention to detail and robust quality control measures.
Visual Communication at State Technical School of São Paulo
2009 - 2011Multimedia Production at Methodist University of São Paulo
2011 - 2013Information Architecture and UX at Impacta Technology College
2016 - 2018
UX Research Track at The Developer's Conference
12/1/2022Ux Metrics Conf 2022 at Mergo User Experience
5/1/2022Product Discovery at PM3 | Escola de Negócios e Produtos Digitais
4/1/2022Product Research at Mergo User Experience
1/1/2022Masterclass: Emotional Design at Mergo User Experience
11/1/2021TDC 2021 Transformation - Service Design Track at The Developer's Conference
8/1/2021Nano Course - Customer Experience Management at FIAP
12/1/2020Bootcamp UX Design at How Bootcamps
8/1/2020Product Masterclass: How to Build Digital Products at Product School
4/1/2020
Fernanda is available for hire
Hire Fernanda S.
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