Fernanda Z.
UX Designer

Skills

Figma

Amazon Aws

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Hire Fernanda Z.

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Bio

A Product Designer with a keen interest in diverse areas, driven by curiosity and a sense of purpose. Specializes in competitive intelligence, data analysis, data processing, and data architecture. Proficient in diagnosing problems, formulating hypotheses, conducting heuristic analyses, designing flows, creating navigable prototypes, moderating usability tests, and interpreting both quantitative and qualitative data.

UX/UI Designer
10/1/2021 - Present

Developed proficiency in prototyping and project presentation to teams and stakeholders. Experienced with microinteractions and Information Architecture, and constructed detailed user journeys and flows. Improved and utilized the Design System effectively. Employed various tools, methods, and processes for User Validation, including Research, Interviews, Taxonomy, Data Cataloging and Classification, Card Sorting, Facilitation of Dynamics, and Usability Tests. Demonstrated knowledge in Metrics analysis, Analytics tools, and A/B Testing. Made significant contributions to the UX Design team.
UX/UI Designer
6/1/2021 - 10/1/2021

Designed the user interface for TIM Control and TIM+Vantagens products, leveraging and improving the Design System. Conducted measurement analysis using Google Analytics and Hotjar to evaluate user interactions and hypotheses. Adapted and adjusted Key Visuals to enhance visual appeal and consistency. Prototyped with responsive design to ensure seamless user experience across different devices.
Strategic communication and marketing consultant
1/1/2020 - 9/1/2021

Specialized in website development encompassing both interface design and content creation. Developed and executed cohesive social media strategies to enhance online presence and engagement. Created printed graphic materials including portfolios, folders, and business cards to support brand communication. Formulated and implemented comprehensive marketing strategies to drive business growth and visibility. Contributed significantly to brand development efforts, ensuring consistent and impactful brand representation across various platforms and materials.
founder
4/1/2019 - Present

Developed a personal project that successfully created a community of readers and students, promoting knowledge through personalized merchandise such as t-shirts, mugs, and bags. Led the entire project lifecycle, including ideation, art creation, and strategic planning. Executed comprehensive website development from start to finish, alongside marketing planning and execution. This role enhanced technical expertise in web development tools and marketing strategies and demonstrated proficiency in project management.
Research and development project Leader
8/1/2015 - 8/1/2019

Developed and implemented process improvement strategies aimed at enhancing customer experience in the health sector. Specialized in the creation and development of tailored healthcare services, involving comprehensive customer and employee surveys to inform decision-making. Demonstrated expertise in visual design, product development, and flow design, which included the preparation of well-categorized manuals for operational efficiency.
Support Analyst
4/1/2012 - 11/1/2014

Initially worked as an Administrative Assistant before transitioning and receiving a promotion to the IT/Communications area dealing with B2B and B2C relationships. Developed skills in relationship management, process mapping, and workflow optimization.

Library Science and Information Science at Federal University of the State of Rio de Janeiro
2014 - 2017
Information Technology at FAETERJ-Rio
2006 - 2008
Data Science at Estácio
2022 - 2024
UX Design at Instituto Infnet
2020 - 2021