Fernando R.Data Scientist
Skills
A qualified professional with over 10 years of experience in information management, specializing in identifying gaps through statistical analysis to inform decision-making. Proficient in BI tools such as Power BI and Tableau, as well as programming languages including R and SQL, alongside advanced Excel capabilities. Demonstrates extensive experience in analyzing sales processes (Sell In and Sell Out), pricing strategies, strategic planning, and enhancing business routines across various regions, channels, and products/categories. Displays a strong aptitude for rapid learning of new activities and technologies, continuously updating knowledge on market trends and innovations.
Senior Data Analyst
10/1/2022 - 6/1/2024
Focused on data modeling to create dashboards and KPIs in Power BI, contributed to observability in engine monitoring, and participated in migration projects to the cloud. Engaged with risk and IT teams to explore data and develop insightful dashboards and reports using Power BI, SQL, Python, Pyspark, and Databricks.Senior Planning and Performance Analyst
12/1/2020 - 9/1/2022
Responsible for data consolidation and analysis of incentive results, structured strategic dashboards and KPIs for better control, identified process improvement opportunities in sales, and participated in a digital squad focused on analysis and dashboard construction for data lake migration.Senior Administrative Analyst
3/1/2018 - 12/1/2020
Monitored budget allocations by expense type, presented key performance indicator reports to strategic areas of the hospital, and analyzed insurance claims to identify deviations, performed procedures, and track high-usage individuals.Senior Pricing Intelligence Analyst
7/1/2015 - 3/1/2017
Collaborated on strategic pricing activities, studied price positioning among sales channels and competitors, developed reports for price performance tracking, managed stock by applying discounts based on shelf life, and monitored shelf presence and positioning in partnership with GFK.Senior Commercial Intelligence Analyst
7/1/2012 - 7/1/2015
Conducted managerial sales analyses and presentations for executives, studied market share positioning by category, analyzed daily results including sales volume and average price, broke down targets, and assessed the forecasts for key product lines while having experience in food services and retail for major brands.
MBA in Business Management and Market Intelligence at FIA - Foundation Institute of Administration
2015 - 2017Project Management at Senac São Paulo
2011 - 2011Undergraduate Degree at São Judas Tadeu University
2006 - 2009
Python for Data Science: First Steps at Alura Online Courses
1/1/2020Statistics I: Understand Your Data with R at Alura Online Courses
1/1/2020Learn SQL at Codecademy
1/1/2021
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