Filipe S.UX Designer
Skills
A graduate in Graphic Design with a postgraduate degree in Web from PUC-RJ, the candidate possesses over 15 years of experience in branding and marketing. This extensive background covers various industry niches and demonstrates a robust understanding that effective designs go beyond aesthetics; they are measured by impactful data and metrics. The candidate is proficient in UI/UX design, Design Systems, and Design Ops, and is skilled with tools such as Adobe Creative Suite (including Photoshop, Illustrator, Indesign, XD, Animate, and Dreamweaver), Figma, and Sketch. Additionally, expertise in HTML/CSS enables effective leverage of digital media. Known for maintaining a forward-thinking approach to technological trends, the candidate consistently infuses projects with innovative solutions.
UX / UI Designer | Branding | Digital Marketing
2/1/2020 - 11/1/2020
Developed proficiency in planning, prototyping, and designing web pages. Specialized in creating visual identities and branding strategies, with a focus on campaigns tailored for brands within the education segment. Advanced skills in design tools and frameworks, enabling the execution of cohesive and impactful branding efforts.UX | Product Designer
1/1/2020 - 1/1/2024
Developed expertise in understanding client problems through immersion meetings and heuristic analysis. Conducted effective benchmarking and creation of user journeys, flows, and personas, leading to substantial UX improvements. Employed design thinking methodologies and ideation processes for new product development. Executed the development of wireframes, both low and high fidelity prototyping, and established design systems. Implemented design operations while closely collaborating with technical teams, designers, project managers, and product owners.UX / UI Designer
1/1/2018 - 1/1/2020
Specialized in planning, prototyping, and page design with a focus on branding and campaign development for prominent brands in the retail, consumer goods, and education segments. Demonstrated expertise in creating user interfaces aimed at enhancing conversion rates and driving improved results.Designer
1/1/2016 - 1/1/2018
Gained expertise in creating compelling online media pieces for platforms such as Google, various social networks, and web portals. Designed and executed marketing campaigns using a variety of digital channels. Developed and implemented marketing email strategies to engage and retain customers, utilizing tools and frameworks in digital marketing and analytics.Art Director / Partner
1/1/2015 - 1/1/2016
Managed a design studio in collaboration with two other designers, overseeing various projects and tasks such as commercial contact, branding, naming, and brand strategy. Developed art direction and executed web design, editorial design, and illustration for diverse clients. Demonstrated expertise in advertising, ensuring cohesive and impactful visual communication across multiple platforms.UX and UI Designer
1/1/2011 - 1/1/2015
Developed expertise in branding, focusing on the development of comprehensive marketing campaigns for websites. Demonstrated proficiency in creating campaigns and visual content for social media platforms, enhancing user engagement. Spearheaded the creation of new website screens and integrated new features to improve user experience. Collaborated with partners to develop joint marketing campaigns, creating effective banners for partner portals and websites. Showcased advanced graphic design skills, with a strong emphasis on UX and UI principles to enhance the overall aesthetics and functionality of digital products.Graphic Designer
1/1/2009 - 1/1/2011
Developed expertise in graphic design and branding, involving the creation and execution of various visual identities. Contributed to high-impact campaigns through collaborative partnerships, ensuring cohesive and engaging aesthetic experiences. Proficiently designed book layouts, combining technical precision and creative flair to produce visually appealing and readable publications.Graphic Designer
1/1/2008 - 12/1/2008
Gained expertise in Adobe Creative Suite, focusing on Illustrator and Photoshop, to create visually compelling internal and external signage. Developed a strong understanding of color theory, typography, and layout principles to produce effective and aesthetically pleasing designs. Utilized skills in digital media to craft engaging online media pieces, including social media graphics, web banners, and email marketing assets. Demonstrated proficiency in project management tools like Asana and Trello to streamline design processes and ensure timely delivery of projects. Enhanced collaborative efforts through effective communication with marketing and content teams, ensuring alignment with brand guidelines and strategic objectives.Designer - Internship
1/1/2007 - 12/1/2007
Developed advanced skills in graphic design, focusing on the layout of service catalogs and the creation of advertisements for these catalogs. Utilized tools such as Adobe Photoshop, Illustrator, and InDesign to produce visually compelling and effective designs. Employed a strong understanding of visual hierarchy, typography, and color theory to enhance user engagement. Demonstrated proficiency in project management to ensure timely delivery of high-quality designs.
Visual Programming at University
2004 - 2008Web Designer at Pontifical Catholic University of Rio de Janeiro
2010 - 2011
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