Gabriel S.Front-end UX Engineer
Skills
Product Designer with over three years of specialized experience in B2B platforms, demonstrating significant achievements such as increasing active users by 22% and reducing paid rates by 2.5%. Expertise encompasses user research, stakeholder collaboration, and data-driven decision-making, utilizing tools such as Figma, Hotjar, and Analytics. Possesses an MBA in Strategic Management in UX Design, with a commitment to addressing business-focused challenges.
Product Designer
11/1/2021 - Present
Led the discovery and launch of a B2B platform, successfully engaging over 4,000 users. Addressed a critical pain point by implementing Notifications, leading to a 22% increase in active product users. Recognized the need for new components and developed prototypes in alignment with the Design System. Spearheaded the implementation of new payment methods, achieving a 2.5% reduction in fees paid. Conducted usability tests and user interviews to optimize the CRM system, enhancing overall user experience. Collaborated with stakeholders to develop comprehensive business requirements and facilitate ideation, contributing to the expansion of the user base. Employed Analytics and Hotjar to identify user pain points, resulting in over 20 improvements added to the backlog. Worked closely with developers on the technical validation and execution of CRM feature handoffs. Developed proficiency in Figma, Hotjar, Marvel, Google Analytics, Clickup, User Interviews, quantitative and qualitative research, usability testing, and competitive analysis.UI Designer
10/1/2020 - 11/1/2021
Redesigned the interface of a martial arts academy, significantly improving design and usability, leading to increased customer acquisition. Developed high-fidelity wireframes and navigable prototypes to create clear and interactive visual representations. Conducted thorough market research, including both quantitative and qualitative testing, resulting in a modern and intuitive interface aligned with user needs and expectations. Produced digital scripts for tourism, as well as content for the financial and therapy sectors, generating effective and attractive campaigns. Extensive experience with Figma, Adobe Photoshop, Trello, Notion, Digital Marketing, CSD Matrix, and Qualitative Research.
International Relations at Catholic University of Santos - Unisantos
2015 - 2018Master in Strategic Management in UX Design at ESPM - School of Advertising and Marketing
2021 - 2023
Data and Quantitative Research at Aprender Design
10/1/2022Data - Driven: Quantitative Research for UX at Interaction Design Foundation
6/1/2021User Research - Methods and Best Practices at Interaction Design Foundation
5/1/2021Certificate in UX - Training in UX, UI and Product Design at UX Unicórnio
8/1/2020
Gabriel is available for hire
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