Gabriel V.

UX Designer

Product Designer
4/1/2022 - Present

Specialized in planning and conducting product discovery and co-creation dynamics, with a focus on identifying blueprints and designing roadmaps for design actions. Engaged in strategic actions to conduct customer and UX activities, leading to the creation of high-fidelity prototypes. Developed expertise in building super apps and backoffice panels, showcasing a strong technical proficiency and an ability to execute comprehensive design strategies.

Digital Marketing and Communication Specialist
2/1/2019 - 4/1/2022

Led coordination of the marketing team, overseeing strategic planning of campaigns and content planning for various media. Constructed detailed customer journeys while managing communication agencies and suppliers. Controlled budgets for marketing actions effectively, demonstrating proficiency in crisis management. Improved ecommerce platforms, CRM systems, and social networks, while developing strategies to grow website traffic. Structured product journeys focusing on acquisition, activation, renewal, and cancellation. Developed and implemented a comprehensive satisfaction survey to gauge customer experience.

Market Analyst
10/1/2018 - 2/1/2019

Focused on developing the company's new communication strategy, encompassing the production of content for presentations, social networks, landing pages, and email marketing campaigns, which included A/B testing for optimization. Undertook maintenance, monitoring, and analysis of key performance indicators using tools such as Google Ads, Google Analytics, Facebook, and Instagram.

Junior Designer
5/1/2018 - 10/1/2018

Demonstrated expertise in e-commerce and lead generation, with a strong focus on developing and optimizing advertising campaigns. Leveraged data-driven strategies to enhance conversion rates on the website through continuous testing and improvement processes.

Art Assistant
2/1/2018 - 4/1/2018

Developed and executed email campaigns with a strong focus on conversion. Generated institutional content for a diverse range of clients, including but not limited to WCS, Amil, Belas Artes, and Via Quatro.

Social media strategist
9/1/2017 - 12/1/2017

Led strategic planning for launching new product collections, utilizing data-driven decision-making to optimize market entry timing and audience targeting. Developed and created compelling social content, effectively engaging audiences across multiple platforms. Executed and managed Facebook Ads and sponsored posts, leveraging paid media to enhance brand visibility and drive conversions. Analyzed key performance metrics and extracted actionable insights to inform future campaigns and improve overall marketing strategies.

Marketing Assistant
10/1/2016 - 2/1/2018

Developed and executed endomarketing strategies while managing the company intranet and creating on/off communication materials. Demonstrated proficiency in writing texts for press releases, internal communications, and social media content. Facilitated effective communication by serving as the interface with press offices and marketing agencies. Executed lead management processes and planned, executed, and optimized marketing campaigns. Showcased technical expertise in the creation of email marketing campaigns, landing pages, digital forms, and blog content.

Social media strategist
2/1/2016 - 8/1/2016

Led a project aimed at enhancing Etec's admissions through strategic use of social networks, resulting in a tripling of admissions and an increased ROI. Conducted in-depth personas research to target and engage the desired audience effectively. Specialized in social media growth and content creation, ensuring significant customer success. Monitored Facebook engagement closely and provided the institution with detailed monthly performance reports.

Graphic Designer Internship
2/1/2015 - 8/1/2016

Ensured that the brand guide was aligned at the Latam level and managed internal channels and communication content for Eurofarma and its sub-brands. Mapped new digital opportunities to enhance brand leverage and maintained continuous relationships with suppliers and communication agencies. Reported KPIs for both online and offline activities. Crafted material for internal and external communications in Portuguese, English, and Spanish, including ads, email marketing, folders, and press releases.

Graphic Designer
2/1/2013 - 7/1/2013

Developed expertise in layout design and review processes for bilingual books. Utilized advanced typesetting and layout software such as Adobe InDesign and QuarkXPress for high-quality, precise book formatting. Leveraged proficiency in both languages for accurate content alignment and linguistic consistency. Implemented rigorous quality control measures and collaborative revision protocols, often requiring coordination between multiple team members and language specialists. Demonstrated exceptional attention to detail and a strong commitment to maintaining the authenticity and readability of bilingual texts.

Design at Belas Artes University Center of São Paulo
2013 - 2017

Business Management and Innovation at Fatec Sebrae
2018 - 2021

Marketing and Digital Business Intelligence at Getulio Vargas Foundation
2021 - 2022

Visual design and communication at Etec Carapicuíba
2011 - 2012

Illustration and Character Creation at Bradesco Foundation
2014 - 2015

Social Media Practices at Youth Park Technical School
2016 - 2016

Web Designer at Belas Artes University Center of São Paulo
2015 - 2015

UX Design at Awari
5/1/2021

User Experience (UX) Design at São Paulo Digital School
2/1/2021

Excel for Marketing at São Paulo Digital School
1/1/2021