Gilson O.
Front-end UX Engineer

Skills

Adobe XD

Cascading Style Sheets

Figma

Html

Javascript

Amazon Aws

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Bio

With over nine years of experience in the digital market, expertise spans roles from web designer and front-end developer to product designer. Significant contributions have been made to the creation and development of various high-impact projects. Notable collaborations include work for prominent clients such as Record Rio, Record Minas, Tribuna de Minas, Rádio Guaíba, Grupo Worldstudy, Amaggi, and Cargill.

Service designer - Product Analytics
5/1/2023 - 1/1/2024

Conducted meticulous mapping of the user journey, covering interactions from initial contact with the product or service to building loyalty. Completed in-depth research through user and stakeholder interviews, extracting insights into needs, expectations, and frustrations. Utilized event tracking techniques to convert user behaviors into actionable data, ensuring accurate and concrete information. Created detailed journey maps to visualize the user experience at each step. Developed personas representing various user types, highlighting their specific characteristics, motivations, and challenges. Led co-creation workshops with users and stakeholders to promote collaboration and generate innovative ideas. Produced high-fidelity, interactive prototypes to test and validate solutions with users, ensuring both effectiveness and usability.
Product Designer
10/1/2021 - 11/1/2022

Focused on delivering a seamless user experience for logistics products by reducing operational complexity, ensuring intuitive navigation, and achieving end-user satisfaction. Prototyped interface solutions using various fidelity levels including mockups, wireframes, and high-fidelity prototypes. Conducted both usability tests and extensive quantitative and qualitative research to gather actionable insights. Defined process design standards, guidelines, navigation flows, and information architecture of products to ensure consistency and ease of use. Monitored user behavior through comprehensive analysis of data and key performance indicators (KPIs). Effectively conducted the product discovery process to identify and prioritize user needs and market opportunities.
Product Designer
11/1/2020 - 10/1/2021

Developed a smart platform for payment arrangements, focusing on Banking-as-a-Platform (BaaP). Prioritized end-user experience by minimizing the complexity of financial products. Led design sprints and employed design thinking methodologies to foster innovative solutions. Created interface prototypes at varying levels of fidelity including mockups, wireframes, and high-fidelity prototypes. Conducted usability testing and engaged in both quantitative and qualitative research to inform design decisions. Established standards for process design, guidelines, navigation flows, and the information architecture of products. Defined and maintained design system standards for consistency. Monitored user behavior through data analysis and key performance indicators (KPIs). Conducted product discovery processes in collaboration with product managers. Tools and frameworks used include Figma, Sketch, Adobe XD, Miro, and Hotjar.
Product Designer
6/1/2020 - 9/1/2020

Participated in a multidisciplinary credit product team, contributing to several critical processes including Product Discovery, Ideation, and the creation of Flowcharts. Conducted both Qualitative and Quantitative Interviews to gather insightful user feedback and behavior patterns. Developed detailed Personas to represent different user segments. Executed thorough Benchmarking to assess industry standards and competitor offerings. Mapped comprehensive Customer Journeys to visualize user interactions with the product and identify opportunities for enhancement.
Product Designer
4/1/2018 - 2/1/2020

Built the product design area, implementing comprehensive processes for creation, documentation, maintenance, and delivery. Designed end-to-end solutions, conducting user interviews and research to gather feedback for continuous improvements. Created wireframes, interaction models, and prototypes alongside developing flow models and interfaces. Delivered precise specifications to developers, ensuring seamless integration and execution.
Web design / Front-end
1/1/2012 - 3/1/2018

With 6 years of experience in web design and front-end development, gained expertise in layout creation and website development, including portals, e-commerce platforms, and applications. Proficient in HTML, CSS, and JavaScript, with extensive work on frameworks such as Angular, React, and Bootstrap. Demonstrated capability in utilizing tools like Adobe Creative Suite and Figma for design purposes. Utilized RESTful APIs and AJAX for dynamic content rendering. Involved in cross-browser compatibility testing and performance optimization. Employed version control systems such as Git for collaborative development and project management tools like Jira for task tracking. Developed strong problem-solving skills, attention to detail, and the ability to work effectively within multidisciplinary teams.