Guilherme G.

UX Designer

Product Designer Senior
2/1/2023 - Present

Achieved the development of the first chatbot for the consortium market, enabling a fully digital and online contracting process, marking a pivotal advancement in the sector. Prior to arrival, there had been no digital sales of consortia; post-implementation of the chatbot and checkout process, over 10 consortia were sold online in less than three months, demonstrating significant sales growth and the effectiveness of the digital approach. Implemented Mixpanel for data collection, which facilitated insightful analytics and allowed weekly product updates to better align with user needs, showcasing commitment to maintaining an ongoing dialogue with the user base and ensuring strategic evolution of the product. Redesigned the website to align with the company's other products, achieving a consistent visual standard and providing a cohesive, integrated experience for users. Participated actively in the development of the company's first Design System, collaborating closely with the development team.

Demonstrated expertise in conducting UX research to understand user needs and identify product improvement opportunities. Skilled in designing wireframes and prototypes to ensure ease of use, navigability, and accessibility. Collaborated effectively with developers, the marketing team, and other stakeholders to ensure successful product and service implementation.

Product Designer
11/1/2021 - 1/1/2023

Introduced a novel Front-office module, enabling users to manage and create proposals, as well as record contacts and associated companies, which streamlined operations by consolidating six separate spreadsheets into a unified Thunders system. Enhanced platform user experience through efficient implementation and accessibility improvements. Conducted UX research to understand users' needs and expectations, worked with the Design System and developed new components, and created high-fidelity wireframes and prototypes. Designed interfaces tailored to the energy market, integrating new functionalities and customized modules. Collaborated with product development and customer support teams to ensure consistent and effective application of UX solutions. Regularly participated in meetings with developers and product managers to present and discuss proposed solutions.

UX/UI Designer
5/1/2020 - 10/1/2021

Led the creation of a website, completing the project within a challenging one-month deadline while aligning the design meticulously with the brand's rebranding efforts, ensuring a user-centered approach throughout. Developed over 40 websites and applications, consistently applying UX design solutions that emphasized clarity and effectiveness. Demonstrated a strong track record in creating interfaces prioritizing user experience. Applied best practices in UX design, ensuring brand consistency across all user interactions. Conducted UX metric analysis to identify and implement opportunities for improvement in websites and products. Communicated UX design ideas and solutions effectively to team members.

Graphic Designer
11/1/2019 - 4/1/2020

Developed skills in the creation and layout of internal communications, including the design of banners for websites and social media. Gained expertise in image processing. Enhanced the ability to deliver visually engaging content that aligns with branding guidelines and messaging strategies.

Junior Graphic Designer
10/1/2016 - 3/1/2017

Developed expertise in creating and managing layout of folders, designing banners and flyers, and producing various forms of communications for diverse media. Specialized in social media design, including the creation of campaigns for Google and the production of GIFs for social networks. Proficient in advanced image processing techniques. Consistently delivered high-quality work for clients such as Supérbia, Cocar Baby, and Rei da Rodada.

Graphic Designer
12/1/2014 - 9/1/2015

Acquired expertise in designing a wide range of promotional materials, including folders, catalogs, and flyers. Executed the creation of effective communications and contributed to social media design efforts, ensuring cohesive and visually engaging content across various platforms.

Graphic Design Intern
9/1/2014 - 10/1/2014

Gained extensive experience in email marketing, including crafting and executing targeted campaigns. Developed strong social media design skills, creating visually appealing and brand-consistent content across multiple platforms. Honed image editing capabilities, ensuring high-quality visuals for various marketing materials. Designed professional email signatures and created banners for the institutional website, enhancing overall corporate branding and digital presence.

Graphic Design Intern
6/1/2014 - 8/1/2014

Developed expertise in course design and layout, ensuring educational structures are both engaging and effective. Conducted extensive research with students and users to tailor content and delivery methods to optimize learning outcomes.

Computer Science at S.O.S Professional Education
2012 - 2013

Graphic Design at Cruzeiro do Sul University
2014 - 2015

UX - User Experience at Belas Artes University Center of São Paulo
2023 - 2024

Enterprise Design Thinking Practitioner at IBM
6/1/2020

Enterprise Design Thinking Co-Creator at IBM
6/1/2020

Enterprise Design Thinking - Team Essentials for AI at IBM
6/1/2020