Gustavo O.

UX Designer

Product Designer
3/1/2023 - Present

Ensured activities in the product design area conformed to established norms, policies, and guidelines of the platform. Actively participated in the development and restructuring of an app, adhering to good usability practices and user-centered design. Collaborated in all project phases, from alignment with stakeholders to delivering prototypes to the development team, encompassing discovery, conducting research, and usability testing. Developed proficiency in tools and methodologies such as Mockups, Design, Usability Testing, Scrum, UX Research, Accessibility, Design Thinking, Wireframing, User Interface Design, and User Experience (UX).

Digital Art Director
9/1/2022 - Present

Served as a digital art director with a focus on internal communication and the development of institutional campaigns for notable clients. Specialized in creating and designing online graphic pieces, including marketing emails, banners, and social network posts, alongside producing ads for platforms like GDN and Amazon. Developed key visuals (KVs) for substantial institutional campaigns. Utilized tools and frameworks such as Kanban, Photoshop, Illustrator, Indesign, After Effects, and Figma. Notably contributed to the implementation of umbrella campaigns for a major client, significantly impacting over 7,000 employees within corporate environments.

Graphic Designer
4/1/2022 - 6/1/2022

Developed expertise as a freelance graphic and digital designer focused on internal communication, successfully crafting institutional campaigns for high-profile clients. Played a pivotal role in the creation of key visuals (KVs) to ensure impactful and aligned visual communication for each project. Engaged in designing online graphic elements, producing visually appealing pieces consistent with digital design demands. Skillfully executed the layout of offline materials such as booklets, manuals, and magazines, maintaining organized and high-quality visual presentations according to project specifications.

Digital Designer
7/1/2021 - 3/1/2022

Met digital demands and executed the deployment of institutional campaigns aimed at on-site media, covering prominent clients such as Mercado Libre, Mercado Pago, and Mercado Envios. Contributed to the conception and deployment of key visuals, ensuring cohesive and impactful visual identities for campaigns. Developed custom artworks for social media platforms, optimized for both client and agency use, and aligned with communication objectives. Created detailed storyboards for motion graphics, facilitating the production of engaging animations. Designed digital templates for email marketing campaigns targeted at Mercado Libre e-commerce, enhancing customer communication. Developed and created landing pages focused on conversion and user experience. Key accomplishments include the extensive contribution to Black Friday 2021, with direct and indirect involvement in 2,000 on-site pieces, and the delivery of high-conversion landing pages for notable projects such as Diageo, Lenovo, and Geek Week.

Graphic Designer, Promoter and Producer
11/1/2019 - 7/1/2020

Redesigned the visual identity of the organization, focusing extensively on online presence and social networks. Played a key role in the creation and implementation of new brand branding to maintain a consistent image aligned with company values. Created visual arts and videos for social media platforms to drive engagement and interaction with the target audience. Executed motion graphics tailored to social networks, enhancing the dynamism and visual impact of messages. Managed supplier relations and ensured the adequate supply of materials and resources required for the company’s graphic and promotional production.

Design, emphasis in visual programming at Presbyterian University Mackenzie
2012 - 2016

Visual Communication (Design) at Technological University Dublin
2015 - 2016

UX/UI at Cubos Academy
2022 - 2022

Foundations of User Experience (UX) Design at Google
7/1/2022