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Hilton F.
UX Designer

Adobe Photoshop
Adobe Illustrator
Miro
Figma
Amazon Aws
Bio
  • Senior UX/UI Designer
    6/1/2022 - Present

    Developed experience and usability for web and mobile systems while remodeling flows and use cases. Prototyped systems and applications using Figma and Adobe Suite, contributing significantly to the design process. Collaborated in discovery processes with clients to ensure all requirements were met. Created comprehensive style guides and developed reusable components to maintain consistency across projects.

  • Senior Communication and Innovation Manager
    6/1/2020 - 1/1/2022

    Conducted quantitative and qualitative research with users and stakeholders, developing flows, use cases, and system and usability requirements. Mapped users and personas, and developed prototypes to enhance user experience. Executed projects using agile methodologies within multiple development squads, facilitating design thinking processes and managing backlogs and roadmaps efficiently. Managed acquisition funnel metrics and applied growth techniques to optimize products and services.

  • UX / UI Designer Pleno
    6/1/2017 - 3/1/2019

    Developed UX, UI, and research design processes and utilized agile methodologies with cross-functional teams. Specialized in the development of multiplatform web and mobile experiences and interfaces, creating both low and high-fidelity prototypes. Focused on the development of business rules, demands, and user needs, leading to the creation of comprehensive Design Systems, navigation flows, wireframes, mockups, and animations for various products and features. Conducted usability tests to validate proposed solutions and employed design methodologies, including Design Thinking and Lean UX, to drive user-centered design processes.

  • UX/UI Designer
    12/1/2015 - 1/1/2017

    Engaged in the development of new user and client experiences, including extensive research and mapping with customers and potential customers. Developed personas for products and designed flows and use cases to improve user interaction. Created both low and high fidelity prototypes and navigable interfaces, utilizing Adobe suite tools such as XD, Photoshop, Illustrator, and After Effects for prototyping. Contributed to the brand communication process and designed detailed navigation flows to enhance user engagement.

  • Product Designer
    12/1/2013 - 12/1/2015

    Utilized expertise in MVP development and conducted comprehensive user and stakeholder mapping. Generated hypothesis research and performed in-depth desk research to inform product stories and strategies. Studied personas and client behavioral aspects through detailed diagrams and applied usability tests to ensure optimal user experiences. Designed and developed web application experiences, including prototypes and interfaces. Supported the construction and production of internal events to foster collaboration and innovation.

  • Sciences, Technology and Innovation at Federal University of Rio Grande do Norte
    2013 - 2017

  • Bachelor of Science and Technology with emphasis in Business Engineering at Federal University of Rio Grande do Norte
    2013 - 2017

  • Master in Science, Technology and Innovation at Universidade Federal do Rio Grande do Norte
    1/1/2018

  • Bachelor of Science and Technology with a focus on Business Engineering at Universidade Federal do Rio Grande do Norte
    1/1/2013

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