João G.

Front-end UX Engineer

UX/UI/Product Designer
7/1/2022 - Present

Specialized in User Experience (UX) and User Interface (UI) planning and enhancement, with a focus on meticulous mapping of user flows to identify opportunities for improvement in navigability, usability, and inclusion across websites and applications. Skills developed include advanced UX/UI strategies and techniques aimed at optimizing digital product experiences.

Proficient in creating both low and high-fidelity interface prototypes for desktop and mobile environments, with a strong emphasis on ensuring exceptional user experience. Demonstrated expertise in maintaining compliance with established Style Guides and Design Systems, ensuring a cohesive and uniform approach across all projects.

Actively engaged in collaborative sessions with Product and Development teams to identify opportunities for enhancement and to ensure the seamless implementation of design solutions. Conducted thorough benchmarks of design solutions, staying updated with industry trends and best practices by analyzing competitor and business solutions.

Exhibited strong documentation skills by maintaining detailed records of processes and validations. This included comprehensive information on approved design decisions, ensuring transparency and traceability. Implemented usability tests and user validation sessions, gathering direct user feedback to confirm the functionality of products.

UX/UI/Social media designer
1/1/2021 - 5/1/2022

Collaborated with developers, product managers, and marketing managers to promote the co-creation of solutions that seamlessly integrate design, development, and marketing strategy. Identified improvement opportunities in the landing page experience and applied conversion rate optimization (CRO) practices, leading to a notable increase in conversion rates. Utilized tools such as Google Analytics and Hotjar for detailed metrics analysis, providing insights to enhance user experience and marketing performance.

Developed robust branding strategies to strengthen brand identity, emphasizing the unique value proposition and fostering emotional connections with the target audience. Analyzed marketing and business metrics to inform communication strategies that acquired high-quality leads and ensured marketing initiatives were aligned with business objectives. Contributed to the creation, execution, and analysis of marketing campaigns and content marketing initiatives, driving growth and audience engagement.

Graphic Designer
7/1/2019 - 7/1/2022

Managed graphic projects by integrating marketing, administration, and entrepreneurship concepts to deliver impactful visual solutions. Established project guidelines through extensive research and client interviews, ensuring alignment with target audience needs. Conducted competitor analysis to identify differentiation opportunities and guide the development of innovative strategies. Developed visual identity strategies, logos, and brands that aligned with company visions and values, reinforcing brand identity and customer loyalty. Produced high-quality social media content to maximize brand engagement and online visibility. Created graphic materials such as business cards, direct mail, and flyers to effectively communicate company messages and attract public attention. Designed packaging that blended functionality, aesthetic appeal, and attraction to provide an exceptional product experience.

Product designer/Product designer/UX designer/UI designer
7/1/2019 - 7/1/2022

Developed proficiency in planning, conducting, and synthesizing user research, workshops, design sprints, usability testing, and A/B tests to inform design strategies and product improvements. Led the visual design, interaction, and information architecture for mobile, web, and desktop solutions, ensuring consistency and effectiveness in the user experience. Specialized in creating low, medium, and high-fidelity prototypes to visualize and validate design concepts throughout the process.

Executed experiences, user journeys, flows, wireframes, and prototypes in line with design thinking and double diamond methodologies, adhering to a user-centered approach. Designed high-quality user interfaces (UI design) that seamlessly integrated visual design and functionality to deliver compelling and intuitive experiences. Developed effective UX Writing to enhance the clarity and usability of interfaces, focusing on producing relevant and engaging content.

Architecture and Urbanism at ISECENSA
2009 - 2015

Graphic Design at Fluminense Federal Institute
2018 - 2022

Bootcamp UX Design at How Bootcamps
6/1/2020