João P.Financial Analyst
Skills
Data Analyst specialized in translating complex data into actionable business insights to facilitate informed decision-making. Committed to process automation and continuous improvement, with extensive experience aiding small to medium-sized organizations in developing effective business and product strategies. Proficient in managing projects from inception to completion, with a strong background in data collection and analysis.
Expertise encompasses Data Analysis, ensuring Data Quality, and utilizing tools such as PowerBI, DAX, Tableau, Google Data Studio, Google Analytics, and Google Tag Manager. Adept at managing advertising platforms like Google Ads and Facebook Ads, with a solid foundation in project planning, execution, and market research.
BI Analyst
4/1/2022 - Present
Planned, managed, and executed various analytics projects, involving comprehensive exploration, extraction, and modeling of data. Utilized data visualization tools such as Power BI and Tableau Desktop to construct dashboards for strategic and management analysis. Excelled in creating user-friendly and intuitive layouts. Demonstrated expertise in manipulating databases with SQL Server.Traffic Manager
2/1/2021 - 8/1/2021
Managed and executed online advertising campaigns using Google Ads and Facebook Ads. Demonstrated proficiency in planning, managing, and executing digital ad strategies. Utilized various tools from the Google ecosystem, including Tag Manager, Google Analytics, and Data Studio, for campaign tracking, analysis, and optimization. Generated reports to support strategic and managerial decision-making, showcasing expertise in data-driven marketing.Data Analyst
8/1/2019 - 4/1/2022
Coordinated a team responsible for managing Google Ads and Facebook Ads campaigns. Planned, managed, and executed various Analytics projects, focusing on data exploration, extraction, and modeling. Utilized a suite of Google tools including Tag Manager, Google Analytics, and Data Studio to generate insightful dashboards for strategic and management analysis. Developed user-friendly and intuitive layouts to enhance data accessibility and interpretation.
Mechanical Engineering at Federal University of Rio Grande do Norte - UFRN
2010 - 2014Science and Technology at Federal University of Rio Grande do Norte - UFRN
2010 - 2013Work Safety Engineering at Federal University of Rio Grande do Norte
2017 - 2018Management of Renewable Energies at Potiguar University
2015 - 2015
Microsoft Power BI for Data Science, Version 2.0 at Data Science Academy
3/1/2022Big Data Fundamentals 3.0 at Data Science Academy
1/1/2022
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