Jorge L.
Front-end UX Engineer

Skills

Figma

Amazon Aws

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Bio

This professional specializes in the design, creation, and innovation of new products and services, consistently overcoming challenges to deliver tangible, results-driven solutions. With over 15 years of experience in the field, there is a strong focus on continuous improvement and achieving exceptional outcomes.

The career narrative is defined by a dedication to excellence and ongoing learning, applying technical skills to demanding projects. Expertise spans various design disciplines including UX/UI Design, Art Direction, and Design Systems. Recognized for creating visually appealing and effective designs that drive client success, employing design as a strategic business tool.

The skill set includes UX/UI Design, Art Direction, Design Systems, creativity and innovation, and market analysis and trends. Professional experience includes collaborations with notable companies and brands, assisting in achieving their design and branding goals by understanding target audience needs and providing impactful design solutions. Projects range from digital marketing campaigns to intuitive user interfaces for applications and websites.

The mission is to leverage design to create meaningful, memorable user experiences while enhancing business success and competitiveness. Continuously seeks new challenges that enable the exploration of innovative solutions to complex problems.

Art Direction
1/1/2017 - 1/1/2024

Supervised visual direction and ensured aesthetic consistency in projects while providing creative guidance and feedback to the design team. Developed and implemented design concepts and strategies, collaborating with other departments to ensure brand alignment. Managed budgets and timelines for design projects, conducted research on industry trends and best practices, and led brainstorming sessions and concept development meetings. Reviewed and approved design deliverables and mentored team members to promote professional growth. Represented the design team in meetings with clients and stakeholders.
Mid-level Designer
8/1/2016 - 5/1/2019

Led design projects from conception to implementation, creating and developing innovative concepts for new products in alignment with market needs, design trends, and target audience insights. Oversaw and guided the design team, ensuring high-quality and consistent work across all projects. Maintained up-to-date knowledge of the latest design trends, materials, and technologies, integrating these elements innovatively into products. Collaborated closely with product development, marketing, and engineering teams to ensure seamless integration of design throughout the product development process. Managed the creation of prototypes and models to evaluate design, functionality, and usability, ensuring products met customer expectations and needs. Established design and style guidelines to ensure brand consistency across all products and marketing materials.
Layout Designer
2/1/2013 - Present

Developed a keen expertise in Adobe InDesign, Photoshop, and Illustrator to create visually compelling and functional magazine layouts. Utilized advanced typography techniques and principles of layout design to enhance the editorial content. Engaged in meticulous content organization, ensuring a clear visual hierarchy and harmonious integration of text and images. Collaborated effectively with editorial and design teams to interpret and actualize abstract concepts into tangible design elements. Ensured visual consistency across the magazine, adhering to established style and formatting standards to maintain brand identity. Payed exceptional attention to detail concerning color schemes, font choices, and spatial arrangements to deliver a cohesive and professional magazine reading experience.
Art Direction I UX UI Design I Product Design
2/1/2013 - Present

Developed and spearheaded creative concepts for new products based on market analysis, target audience insights, and current design trends. Supervised and guided the design team to ensure high-quality and consistent outputs across projects, providing critical direction and feedback. Maintained an up-to-date knowledge of the latest design trends, materials, and technologies relevant to the industry, effectively integrating these elements into product development. Collaborated seamlessly with interdisciplinary teams including product development, marketing, and engineering to ensure cohesive integration of design throughout the product lifecycle. Oversaw the creation of prototypes and models to evaluate design functionality and usability, iterating as needed to refine concepts. Established comprehensive design and style guidelines to ensure brand consistency across products, packaging, and marketing materials. Implemented efficient design development processes from concept to production, maintaining strict adherence to timelines and budgets. Analyzed product performance through customer feedback and market trends, adjusting design strategies to enhance commercial success. Cultivated an innovative and creative team culture, encouraging experimentation and forward-thinking approaches. Facilitated ongoing professional development for the team through training and growth opportunities to keep their skills and knowledge current.