Kayo F.

UX Designer

UX/UI Designer
11/1/2021 - 5/1/2023

Developed expertise in improving user browsing experience and enhancing conversion results, specifically within the growth area. Successfully led the production of digital products within a cross-functional squad, managing the visual creation and maintenance of 10 digital products, supported by Copywriters, Product Owners, Product Managers, and Tech professionals.

Focused on UI/UX, implemented Agile methodology (Scrum), and executed comprehensive research and user testing. Created interfaces and prototypes, including wireframes and both low and high fidelity prototypes using Figma. Designed layouts for web and mobile applications utilizing Unbounce. Monitored metrics and conducted A/B testing in collaboration with the Growth team using Microsoft Clarity and Hotjar. Directed art for product and digital company launches, leveraging the Adobe Creative Cloud package.

Honed skills in design thinking, teamwork, performance, communication, branding, brand identity, user experience design (UX), visual identity, project management, and interpersonal skills. Demonstrated proficiency with design principles, Figma, the Adobe CC Package, concept development, art direction, logo design, organizational leadership, prototyping, various design tools, visual communication, and project coordination using Monday.

Mid-level Designer
5/1/2018 - 11/1/2021

Executed major projects within product communication for both online and offline channels, catering to B2B and B2C markets. Worked on authorial art direction and UI/UX projects for sales pages and lead capture, focusing on Growth and Marketing. Conducted data monitoring, usability testing, handoff, and presentations, alongside orchestrating marketing and performance campaigns across various company social networks and public figures involved. Collaborated with related areas including Copywriting, Growth, Finance, HR, and commercial teams.

Utilized a range of tools such as Miro, Sketch, Marvel, InVision Studio, Figma, Adobe XD, Adobe Suite, Hotjar, Clarity, and Google Analytics. Took charge of producing printed media content for events, digital panels, internal/external company communications, flyers, logos, and conceptual creatives focused on advertising. Demonstrated technical expertise in graphic and front-end design, brand and visual identity, design principles, and performance metrics. Excelled in teamwork, communication, and various design tools, particularly those within the Adobe Creative Cloud Suite.

Assistant Art Director
6/1/2013 - 8/1/2015

Executed roles as a Web Designer, Graphic Designer, and Art Director within the Marketing department. Specialized in creating conceptual landing pages with UI/UX fundamentals using tools such as Muse CC, Edge Reflow, Edge Animate, Dreamweaver CC, and Edge Code CC on both Windows and Mac platforms. Applied advanced image manipulation and animation techniques using Adobe Photoshop CC, Adobe Premiere CC, After Effects CC, and Lightroom CC. Developed customer support materials, including digital and printed e-books for the sales team, employing Adobe Illustrator CC and Adobe InDesign. Demonstrated proficiency in HTML5 programming and CSS, making necessary code modifications to fit project requirements. Managed image hosting and file interactions within a MySQL database for the use of external links. Updated the company's Brandbook in collaboration with the team to incorporate new visual trends, enhancing the brand's visual identity. Produced graphic and digital material for events and supervised the overall marketing planning.

Developed key skills in teamwork, communication, visual identity, design principles, and advanced use of the Adobe CC package.

Digital Designer at Anhanguera Educacional
2012 - 2015

Web design at Prepara Courses
2010 - 2012

Internet Computing at São Matheus Technical School
2009 - 2010

UX Designer at Mergo User Experience
2018 - 2018

Artificial Intelligence at StartSe
5/1/2023