Maiyara S.

UX Designer

Senior Product Designer
2/1/2023 - Present

Served as the product designer within the squad, focusing on digitalizing the experience of requesting roadside car assistance and providing insights for strategic decision-making within the company's action plans. Achieved significant results in 2023, including an 87% reduction in calls to the operations center related to difficulties in opening auto assistance requests and a 50% reduction in calls for follow-up on open auto assistance cases.

Product Designer & Researcher
11/1/2020 - 1/1/2022

Developed expertise in product design, with a focus on creating user experiences and digital products for a retail tech startup. Collaborated closely with the founding team to devise product strategy and address core challenges faced by traditional retail, particularly mom-and-pop corner shops. Conducted extensive research and data analysis to inform design decisions and optimize the user experience.

Contributed to the implementation of the operational model for Mercê do Bairro, a startup with significant market potential and successful Series A funding. Achieved notable growth in B2B e-commerce, including a significant increase in monthly active users and gross margin. Enhanced user engagement and sales performance, reflected by a considerable rise in the number of items per order and the average ticket value.

UX UI Designer
9/1/2019 - 10/1/2020

As a UX/UI designer, significant accomplishments were achieved in enhancing the e-commerce platform Projeto Verão for an improved user experience. Close collaboration occurred with executive leadership to glean insights, direct, and strategically plan monthly marketing campaigns. Key responsibilities included optimizing the landing page and updating the shopping cart for enhanced usability, resulting in a 50% increase in revenue and an 18% increase in conversion rate. Developed advanced skills in user-centered design principles, wireframing, prototyping, and usability testing. Tools and frameworks frequently utilized included Adobe XD, Figma, and Sketch, along with analytical tools like Google Analytics to measure and analyze user interaction and conversion metrics.

Design at University of São Paulo
2014 - 2018

Product Analytics Strategy at Punk Metrics
1/1/2024

UX Metrics 2.0 Products Analytics at Punk Metrics
5/1/2022

UI UX Basics Experience & Prototype at Estação Hack from Facebook
1/1/2020

Strategic Thinking at LinkedIn Learning
3/1/2019

Design Strategy at Mergo
4/1/2018