Marcelo A.

Web Designer

UI Designer
4/1/2022 - 9/1/2022

Developed expertise in creating high-conversion landing pages, leveraging WordPress for robust website development. Honed skills in UI/UX design principles to enhance user experience and interface design. Applied SEO optimization techniques to improve search engine rankings, ensuring sites are easily discoverable. Utilized Google PageSpeed Insights to monitor and enhance website performance.

Successfully designed and implemented landing pages for a diverse range of professionals and industries, including André and Valéria Bax at Evex Institute, João Everton at Sales Consulting, and Ana Freire at Queen of PPT. Other significant projects include Leticia Tarragó's The Secret of Intentional Photos, Luciana Scavuzzi's From Zero to Nail Design, and Marcelo Moretto's Moretto Method. Further accomplishments include work on educational courses like D1 Cursos' Simplifying Judicial Auctions and QI China's Practical Mandarin, in addition to consultancy and training pages such as Vinicius Nóbile's Pro Consultant Training and Rogério Carvalho's The New Skill of Dentists.

These varied projects have cultivated a deep proficiency in creating engaging and effective online presences, balancing aesthetic appeal with functionality and speed.

UI Designer and Web Designer
6/1/2021 - 3/1/2022

Developed proficiency in managing and maintaining WordPress-based websites, overseeing four key company sites: EasyJur, Easy Doc, Easy Blog, and Legal Academy. Executed the design and deployment of various landing pages, including Black Easy, JusCash Cash Advance, and Freelaw On-Demand Lawyers. Specialized in site optimization, SEO strategies, and API integrations with Google, Bing, and Yandex. Utilized Elementor for web design, while applying advanced skills in Photoshop for graphic design elements.

Demonstrated considerable expertise in harnessing Google APIs like Analytics, Search Console, ADS, Measure, and Tag Manager to drive data-driven decision-making and performance tracking. Managed two DirectAdmin servers for both company and client needs, transitioning from WHM/Cpanel (USA) to DirectAdmin (Brazil) for enhanced cost efficiency and performance.

Engineered custom WordPress plugins tailored to specific needs, including Easy Forms, FileEasy, and EasyMemory, enhancing site functionality and user experience.

UI Designer and Full Stack WordPress Developer
1/1/2004 - 6/1/2021

Developed proficiency in WordPress Codex, including themes, plugins, and WooCommerce, as well as expertise in HTML5, CSS3, JS, JQuery, Bootstrap, SQL, PHP7+, and Sass. Gained extensive experience in motion design through tools like Premiere Pro, After Effects, and Sony Vegas. Advanced skills in UX/UI design, prototyping, wireframing were achieved using Figma, Adobe XD, Photoshop, and Moqups. Proficiently managed projects using various platforms such as ERP, SaaS, Kanban, Movidesk, Monday, Trello, and Slack.

Developed technical knowledge in cloud services and management with Linux, VPS, WHM/Cpanel, DirectAdmin, Plesk, Amazon Web Services (AWS), Google Cloud, and DigitalOcean. Demonstrated expertise in visual editors including Webflow, Elementor Pro, Oxygen, Divi, and WP Bakery, ensuring robust and visually appealing web designs. Specialized in mobile app layout development in Figma and Adobe XD, focusing on real estate software and design trends. Successfully implemented SEO strategies using YouTube, Google and Bing APIs, along with optimization, web vitals, batch analysis, validators, and snippets to enhance web performance and visibility.

Web Design and Website Creation at University Center (SENAC)
2002 - 2003