Márcio R.Data Analyst
Skills
Electrical Engineering graduate with a focus on Power Generation Systems and Electric Power Systems from the Federal University of Mato Grosso, possessing four years of experience as an Energy Efficiency Manager in the Sanitation sector. Expertise in Data Science for digital marketing includes web analytics, data analytics for sales funnel enhancement, growth marketing metrics, lead behavior analysis, and automated reporting via the Google Marketing Platform. Proficient in implementing CRM and Business Intelligence tools, with a keen interest in advancing skills in Data Analysis, Big Data, Business Intelligence, and Web Analytics to enhance performance indicators and sales in the Marketing domain.
Data Analyst
11/1/2022 - Present
Specialized in the calculation of CAC, profitability, conversion rates, and volume per marketing channel. Proficient in analyzing conversion and productivity metrics for Growth, including analysis of persona/ICP adherence and key growth indicators such as leads, contacts, MQLs, SQLs, scheduled and held meetings, MRR, LTV, and conversions by stage. Provided assistance in defining team goals and supported the direction of the team.
Conducted audience analysis, potential market analysis, territory definition, competitor analysis, and lead loss reasons, as well as conducting projections. Offered expertise in CRM management including defining processes, stages, properties, fields, business rules, creating user accounts, and generating reports.
Utilized data analytics and web analytics tools for generating insights and facilitating data-driven decision-making.Head of Digital Marketing
5/1/2022 - Present
Oversaw production and coproduction for digital product launches and advertisements, ensuring successful campaigns from inception to completion. Mentored teams in metric monitoring using Google Sheets and Google Data Studio for precise tracking and analysis. Managed paid traffic across multiple platforms including Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. Conducted extensive web page tracking and drafted comprehensive reports utilizing the Google Marketing Platform suite (Analytics, Search Console, Tag Manager, SEO/SEM) and Hotjar. Engaged in client prospecting to expand business opportunities. Functioned as a copywriter for corporate websites, landing pages, and advertisements/VSL, enhancing online presence and engagement. Implemented effective social media strategies and devised plans to boost digital sales.Energy Efficiency Analyst
3/1/2021 - 5/1/2022
Developed projects and actions for continuous improvement and energy efficiency within the operational area of the Santa Catarina Regional, encompassing the cities of Bombinhas, Camboriú, Penha, and São Francisco do Sul. Prepared management dashboards utilizing SAP, SQL database, MS Power BI, and MS Excel to monitor and enhance operational performance. Led ESG projects focused on reducing environmental impacts and optimizing operational efficiency. Successfully migrated 7 A4 units to the Free Energy Market and created a Distributed Generation project for the four southern cities of SC.Capex/Opex Analyst
10/1/2019 - 1/1/2021
Developed and implemented strategies and plans to enhance indicator performance using Power BI, contributing to the continuous growth of the team. Led innovation projects utilizing design thinking methodology. Planned and executed energy efficiency actions in accordance with ISO 50001 standards. Managed the primary Opex Project focused on migrating 11 medium voltage consumer units to the Free Energy Market and implementing Distributed Generation with 1 MW of installed power for low voltage units.Capex/Opex Engineering Intern
1/1/2018 - 10/1/2019
Measured employee and contractor production, and created management dashboards using Excel and Power BI. Planned and controlled maintenance utilizing SAP and ENGEMAN software with a foundation in SQL. Executed industrial automation projects in collaboration with the technical team.
Electrical Engineering at Federal University of Mato Grosso
2012 - 2019
Data Science: Analysis and Data Visualization at Alura
11/1/2022Advanced Paid Traffic Course + Google Tag Manager + Google Analytics at Sobral Midias
7/1/2022CopyCamp at Empiricus
5/1/2022Project Management: Design Thinking | Scrum Methodology & Business Agility at WaM
11/1/2020MS Power BI: Corporate Data Analysis and Managerial Dashboard Creation at IPOG
10/1/2020Advanced Excel: Smart Spreadsheets and VBA Language at IPOG
10/1/2018
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