Mauro K.Data Analyst
Skills
An extensive background in market research has fostered a consistent expertise in data analysis, evident throughout the professional journey. This expertise encompasses sales analysis, campaign performance evaluation, and customer retention strategies within e-commerce and franchising sectors. Engagement in projects spanning goal deployment, e-commerce launches, and process optimization has further refined these skills. Proficiency in creating dashboards and reports through Excel and Power BI facilitates the visualization and monitoring of key performance indicators.
Franchise Analyst
5/1/2023 - Present
Acquired comprehensive experience working with the operations team to support field consulting in enhancing the performance of franchised units. Developed proficiency in creating and managing extensive reports and dashboards, utilizing data-driven insights to plan strategic actions aimed at increasing revenue. Enhanced skills in analyzing customer behavior and market trends to inform business decisions. Demonstrated ability to prepare detailed and actionable reports for the organization, ensuring data accuracy and clarity in communications.Data Analyst - Marketing
4/1/2021 - 4/1/2023
Contributed to the Marketing and E-commerce team by developing dashboards for monitoring sales, target achievement, inventory, store performance in various marketplaces, ROI, and campaign performance. Conducted extensive market analysis, monitored competitors, and evaluated market trends. Executed customer and supplier satisfaction surveys, including NPS surveys. Assisted in B2B sales activities and provided support for pricing strategies.Research Analyst
6/1/2015 - 4/1/2021
Acquired expertise in market research methodologies, including defining objectives through client briefings and conducting comprehensive surveys. Managed sampling and controlled quotas, ensuring accuracy and representativeness. Effectively coordinated a team of researchers, facilitating seamless collaboration and productivity. Developed skills in data processing and analysis to extract meaningful insights from primary and secondary data sources. Prepared detailed reports and presentations to communicate findings, demonstrating analytical and presentation proficiency.
Marketing at North Paraná University
2009 - 2013Applied Big Data in Marketing at Superior School of Advertising and Marketing
2019 - 2021Specializations in Sales, Merchandising, and Marketing at Pontifical Catholic University of Paraná
2016 - 2018
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