Natalia J.UX Designer
Skills
Responsible for interface design and delivering value through the user experience of the Place Platform, which focuses on technology for urban development, this professional adeptly aligns business and user interests. Collaborating with Product Managers, Product Owners, Marketing teams, Developers, and Data Scientists within an agile and autonomous framework, the role ensures coherence in visual identity and deliverables for design and UX/UI across multiple verticals within the OSPA Group. These verticals include the Urbe.me Platform specializing in real estate investment, the Responsive Cities Institute focused on education and consulting, and various architecture and urbanism projects, where consistent engagement with PMs, Marketing teams, and Designers is essential.
With over five years of experience as an Architect, Urbanist, and Designer, this individual has developed expertise in branding, marketing, and graphic design projects, emphasizing the creation of scalable visual communications that integrate brand objectives with graphical sophistication through strategic design. Driven by a strong interest in products that utilize design solutions to deliver strategic value, the focus is on creating impactful outcomes for businesses, users, and society from concept to completion.
UX/UI Designer
9/1/2023 - Present
Conducted the Design Thinking and Design Sprint processes within the project framework, developing a strong UX strategy and creating detailed interaction flows. Specialized in both low and high fidelity prototyping, contributing significantly to the design system. Delivered high-quality, precise deliverables tailored for web development projects.Graphic Designer
9/1/2021 - 12/1/2022
Development and branding expertise within multifaceted products and services through sophisticated design and communication strategies. Achieved construction and maintenance of visual identity, including comprehensive logo redesign and creation, font selection and customization, and formulation of brand manuals. Established and implemented consistent application standards and cohesive design systems. Delivered effective social media strategies, designed stationery and merchandising materials, and created impactful signage, ensuring a unified and recognizable brand presence across all touchpoints.Graphic Designer
9/1/2021 - 12/1/2022
Specialized in development and brand positioning for multifaceted products and services through strategic design and communication initiatives. Expert in constructing and maintaining visual identities through the redesign and creation of logos, fonts, and comprehensive brand manuals. Developed application standards and a cohesive design system, enhancing brand consistency across various platforms. Demonstrated proficiency in social media visual strategies, stationery, merchandising design, and signage, ensuring a unified and compelling brand presence.Graphic Designer
7/1/2021 - 12/1/2022
Development and brand positioning achieved for multifaceted products and services through advanced design and communication strategies. Spearheaded the construction and maintenance of visual identity encompassing redesign and creation of logos, typography, brand manuals, application standards, and a comprehensive design system. Managed an array of visual assets for social media, crafted stationery, merchandising designs, and signage to ensure cohesive brand representation.design ops
7/1/2021 - Present
Spearheaded process improvement initiatives and delivered comprehensive training for individuals responsible for the application and execution of graphic design across various verticals within the organization. Focused on developing and enforcing guidelines for brand impact on websites, platforms, presentations, social media, landing pages, paid traffic, printed materials, and physical products. Cultivated strong leadership in applying these standards, enhancing the overall consistency and quality of graphic design outcomes across the company’s diverse marketing and promotional materials.UX/UI Designer
6/1/2021 - Present
Developed expertise in UX strategy, creating detailed interaction flows, and producing low and high fidelity prototyping. Executed design systems and deliverables for web development projects. Facilitated alignment between product and business interests within various verticals including a technology platform for urban development, a real estate investment platform, an institute focused on architecture, technology, and urban economy, and an architecture and urbanism firm. Ensured coherence in the application of brand attributes across projects.social media designer
1/1/2020 - 12/1/2020
Developed proficiency in creating cohesive visual identities and branding strategies. Extensive experience in social media campaign design and execution, incorporating graphic design principles to enhance brand image. Demonstrated ability to conceptualize and produce visual content that aligns with brand identities. Acquired skills in various graphic design tools and software to produce high-quality, engaging visuals for digital platforms. Consistently met project deadlines while maintaining a high standard of creativity and innovation in all design work. Ensured brand consistency across all visual and social media platforms to strengthen brand recognition and audience engagement.Marketing and Branding Coordinator
4/1/2019 - 9/1/2021
Specialized in the creation, rebranding, and development of the OSPA brand and its sub-brands. Mastered the development and positioning of the brand within multifaceted products and services through strategic design and communication. Acquired expertise in constructing and maintaining visual identity, including redesigning and creating logos, fonts, brand manuals, application standards, and design systems. Gained proficiency in applying graphic design across social media, stationery, merchandising design, and signage. Enhanced skills in constructing and executing interfaces and design systems for technology solutions, while coordinating and monitoring the application of graphic design across various verticals.
Architecture and Urbanism at ULBRA
2013 - 2018ux engineering at Pontifical Catholic University of Minas Gerais
2024 - 2025Product Design at Awari
2022 - 2023
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