Pedro R.

Data Analyst

Mid-Level Data Analyst
10/1/2023 - Present

Responsible for data management, analysis, dashboard creation, report automations, A/B testing, and evaluation of KPI and campaign performance. Developed proficiency in daily tools such as Google Analytics 4, Appsflyer, Firebase, Hotjar, Excel, Google Play Console, Appbot, Similar Web, Looker Studio, and Python. Optimized campaigns, websites, e-commerce platforms, and mobile applications through in-depth analysis and rigorous testing methodologies.

Junior Data Analyst
7/1/2022 - 10/1/2023

Performed in-depth analysis on large datasets from prominent clients across sectors such as e-commerce, websites, and applications. Conducted descriptive and diagnostic analysis with a focus on evolving to predictive and prescriptive analytics. Leveraged Python and BigQuery for data merging, processing, and automation. Regularly generated daily and monthly reports on product performance. Validated campaign effectiveness and parameter settings. Developed tag maps and flow maps for data collection using Google Analytics.

Data Intern
3/1/2020 - 7/1/2021

Conducted extensive analyses involving large volumes of customer data from various prominent national clients across sectors like e-commerce, websites, and applications. Performed descriptive and diagnostic analyses, with ongoing work to implement predictive and prescriptive analyses. Leveraged Python and BigQuery for data intersections, processing, and automation. Generated daily and monthly reports on product performance, validated campaigns and parameter settings, and developed tag maps and flow maps for data collection using Google Analytics.

Economics at Positive University
2018 - 2021

Data Science and Analytics at University of São Paulo
2022 - 2023

Business Intelligence & Analytics at ESIC Business & Marketing School
2022 - 2023