Rodrigo S.UX Designer
Skills
Senior Product Designer experienced in comprehensive end-to-end product design, encompassing the discovery phase, creation of hypotheses and insights for new features, and delivery with user-validated prototypes. Proficient in collaborating with developers for seamless handoff. Adept at working with agile methodologies and actively participates in key ceremonies including Daily Standups, Planning, Review, and Retrospectives. Engages in cross-squad discussions and collaboration with designers to drive process improvements, develop solutions, advocate for user-centered design practices, and enhance design systems.
Product Designer Sr.
8/1/2022 - Present
Specialized in creating streamlined digital user experiences while managing the entire product lifecycle. Developed expertise in design thinking methodologies, user-centered design, and agile frameworks. Utilized tools such as Sketch, Figma, and Adobe XD for crafting wireframes, mockups, and interactive prototypes. Demonstrated proficiency in conducting user research, usability testing, and A/B testing to gather actionable insights. Collaborated cross-functionally with developers and product managers, using JIRA and Trello for project management, ensuring the alignment of product goals and user needs. Implemented and maintained design systems to ensure consistency and scalability. Contributed to the success of multiple product launches through strategic planning and iterative design improvements.Product Designer Sr.
11/1/2021 - 9/1/2022
Gained comprehensive experience in product design, managing end-to-end projects through various stages including discovery, research, and prototype development. Utilized design thinking processes and the double diamond framework to systematically approach problem-solving and innovation. Conducted thorough usability testing to ensure optimal user experiences. Applied agile methodologies to iteratively improve and refine product designs, ensuring alignment with stakeholder requirements and market needs.Product Designer Sr.
9/1/2019 - 6/1/2021
Developed expertise in user experience design for B2B products, emphasizing the creation and validation of prototypes. Conducted extensive quantitative and qualitative research to inform design decisions. Spearheaded discovery processes and executed usability testing and AB testing for iterative improvements. Facilitated design dynamics to ensure cohesive and user-centric design solutions.UX Lead
3/1/2016 - 9/1/2019
Served as the UX and CRO team coordinator, enhancing user experience on websites and landing pages with a strategic focus on conversion optimization. Developed and executed scenario studies and leveraged analytical data to drive insights. Conducted heuristic analysis to identify usability issues and crafted wireframes and prototypes to propose solutions. Implemented AB testing to validate hypotheses and optimize user interactions, resulting in significant improvements in conversion rates.UX/UI Designer
1/1/2015 - 3/1/2016
Responsible for optimizing the user experience for major e-commerce platforms, focusing on strategy planning, interface creation, landing page development, AB testing, and conversion rate optimization. Developed and implemented innovative strategies to enhance user engagement and drive conversions. Created responsive and user-friendly interfaces that improved overall site usability. Conducted extensive AB testing to evaluate and optimize landing pages, contributing to significant improvements in conversion rates.
Design at Paulista University
2013 - 2017UX / UI / Research / Design Thinking at Mergo Design
2016 - 2016Mobile First / Responsive Design at Mergo Design
2017 - 2017Gestalt Psychology at InteractionDesign.org
2017 - 2017HTML5 / CSS3 at Impacta
2010 - 2010
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