Rosane T.

Front-end UX Engineer

UI/UX Designer
3/1/2021 - Present

Designed and implemented digital projects, demonstrating strong competencies in user experience (UX) and user interface (UI) design. Utilized Adobe Creative Suite, Figma, and Sketch to create intuitive and visually appealing user interfaces. Conducted user research and usability testing to gather insights and refine design solutions. Created wireframes, prototypes, and high-fidelity mockups to communicate design ideas effectively. Employed design thinking methodologies and collaborated closely with cross-functional teams, including developers and product managers, to ensure design feasibility and alignment with business goals. Enhanced the overall digital user experience by adhering to best practices in accessibility and responsive design. Developed skills in HTML, CSS, and JavaScript to bridge the gap between design and development, ensuring seamless integration of design elements into functional web interfaces.

Web Coordinator
2/1/2017 - 2/1/2021

Served as the digital area coordinator at a radio station, overseeing the planning, control, and monitoring of digital content across social media, the station's website, promotions, online customer service, streaming services, and event coverage. Developed a strong understanding of digital transformation within the radio industry, driven by a passion for enhancing traditional media through modern digital strategies.

Executive Creative Director
1/1/2014 - 2/1/2017

Managed and directed various marketing campaigns and projects, ensuring alignment with client objectives and brand identity. Applied strategic thinking to conceptualize innovative solutions, incorporating user-centric principles. Utilized a comprehensive understanding of campaign analytics tools such as Google Analytics and AdWords to monitor performance and optimize strategies. Demonstrated leadership in project management by guiding cross-functional teams through project lifecycles using Agile methodologies. Leveraged expertise in creative software suites, including Adobe Creative Cloud, to deliver high-quality visual content. Coordinated with stakeholders to ensure seamless communication and adherence to timelines.

Usability Analyst
4/1/2013 - 2/1/2017

Developed proficiency in analyzing metrics, performance, A/B testing, and conducting research, enhancing the overall user experience for B2B applications. Designed and optimized interfaces for web platforms, as well as iOS and Android applications, through close collaboration with the development team. Focused on achieving optimal performance and delivering an exceptional user experience across the platform.

Coordinator / Web Designer
6/1/2001 - 4/1/2013

Managed and maintained the website, online promotions, and customer service operations for a major FM radio station for over 11 years. Gained extensive experience in web development and digital marketing, including the implementation of promotional campaigns and event coverage. Acquired skills in coordinating with multiple departments to ensure seamless program execution and client satisfaction. Enhanced technical expertise in web management tools and customer relationship management systems, while cultivating strong teamwork and communication abilities that were fundamental to career development.

Industrial Design at FAAP - Armando Alvares Penteado Foundation
1997 - 2001

Marketing Management at Digital House Brazil
2019 - 2019

People Management with Emphasis in Organizational Leadership at Dale Carnegie - São Paulo
2010 - 2010

Webmaster at Caelum
2014 - 2014