An Art Director with 11 years of experience in the creative and technology sectors, demonstrating a specialization in creating engaging user experiences through interactive interfaces and social media. Possesses a keen interest in data analysis and strategy, consistently striving to discern the most effective methods to reach and impact the target audience.

 at Psicologia e comportamento do consumidor
2/1/2018


8/1/2023 - Present

Led a team in the strategic distribution of creative resources and spearheaded the development of advertising campaigns with a strong emphasis on digital performance. Developed expertise in data analysis for refining campaign strategies, as well as content production geared towards digital media. Acquired advanced skills in video editing and 2D animation, and provided art direction to enhance visual communication and engagement across multiple digital platforms.


6/1/2022 - 1/1/2023

In the role of Creative Strategist Sr and Art Director for the World Cup Squad initiative, substantial achievements were made in ideation, strategic planning, and content development. This involved conceptualizing and executing creative strategies for campaigns, with a particular focus on the World Cup event. Proficiency was demonstrated in art direction, orchestrating video production, and crafting detailed storyboards. Additionally, extensive experience was gained in video post-production, ensuring polished and compelling final products. This role encapsulated a blend of strategic thinking and technical execution to create engaging and effective visual content.


10/1/2021 - 6/1/2022

Teacher and Mentor | Specialized in branding and visual identity, providing mentorship in UX/UI courses. Actively participated in guiding three classes in Brand and UX courses, focusing on cultivating creative skills, strategic thinking, and industry-relevant knowledge in students. Utilized a variety of design tools and methodologies to instruct and evaluate coursework, ensuring both theoretical and practical aspects of branding and UX principles were comprehensively covered. Fostered an environment that encouraged critical thinking, collaboration, and professional growth among students.


9/1/2020 - 5/1/2022

Provided leadership in project management by streamlining workflows, setting team agendas, and guiding team members effectively to meet project goals. Excelled in strategy development by applying digital performance intelligence to create cohesive and consistent advertising campaigns. Led training sessions to enhance team expertise and improve overall digital performance, while ideating, planning, and strategizing for optimized paid media initiatives. Ensured unified execution of digital marketing strategies, effectively boosting performance metrics and achieving targeted outcomes.


2/1/2020 - 9/1/2020

Demonstrated leadership and training capabilities for various teams, aimed at ensuring brand consistency and unity while enhancing overall digital performance. Engaged actively in the ideation, planning, and strategy processes for digital advertisements, with a strong emphasis on improving user experience.


9/1/2019 - 12/1/2020

Led creative initiatives within the social and performance team for the Itaú Institutional team, collaborating closely with a Copywriter. Involved in strategic planning and creative direction, focusing on the production of various social media assets in alignment with overall strategy. Responsible for developing storyboards, executing video post-production, and creating motion graphics. Conducted thorough analysis of campaign outcomes and generated actionable insights to improve future campaigns.


1/1/2018 - 9/1/2019

Directed creative efforts within the Creative Shop Scale LATAM team, collaborating with the Ads Sale team to structure digital campaigns across Latin America using the Mobile First Creative methodology. Developed and executed digital strategies and campaign planning, along with basic copywriting tailored for social media. Spearheaded content production and provided art direction specifically geared toward mobile-first advertisements, overseeing scene and photography direction to ensure high-quality visuals. Conducted comprehensive results analysis to measure campaign effectiveness, and served as a speaker at various workshops and training sessions for clients and agencies, enhancing regional digital marketing acumen.

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