Victor F.

Product Manager

Product Owner
5/1/2022 - Present

Managed the individual application, focusing on technological and product enhancements, including usability improvements, continuous evolution, and design optimization. Developed expertise in application lifecycle management, product strategy, and user experience (UX) design. Implemented cutting-edge solutions to enhance functionality and end-user satisfaction. Leveraged tools and frameworks such as Agile methodologies, Scrum, and Jira for efficient project management and sprint planning. Utilized data analytics platforms to monitor usage patterns and inform product decisions. Strengthened skills in communication and stakeholder management to align product objectives with business goals.

Product Owner
2/1/2021 - 2/1/2022

Led integration projects with new partners and managed the order system for establishments and restaurants. Oversaw the migration, construction, and enhancement of an internal system (JOPS), incorporating functionalities such as Promocodes/Coupons, Delivery personnel registration and management, Delivery Promos, Establishments registration and management, PUSH notifications, Campaigns, Order Consultation, and App Highlights. Facilitated cross-departmental collaboration, particularly with the Process team, to define and implement improvements aligned with evolving business needs.

Product Owner
3/1/2020 - 2/1/2021

Served as the CX and Channel Product Owner, directly interfacing with business teams including CRM, Customer Service, Stores, and Market Intelligence to identify and address their requirements. Defined and planned the demand roadmap in Sprints, prioritizing tasks in collaboration with business teams, and monitored development to ensure optimal delivery in both short and long terms using agile methodologies. Led projects involving Chat Bot, IVR, Salesforce, Data Sanitization, and Marketplaces. Developed expertise in agile frameworks, project management, and customer-centric technology integration.

CRM Analyst - Product Owner/PO
9/1/2017 - 3/1/2020

Developed proficiency in IBM Unica Campaign and SQL for campaign generation and data extraction aimed at analysis and studies. Expertise in customer segmentation based on client requests. Analyzed and presented business opportunities related to active and inactive customer bases, proposed improvement actions, and monitored performance indicators. Acted as Product Owner for CRM development teams, providing support in campaign structuring, studies, and modeling areas. Demonstrated capability in structuring and modeling Big Data information to support business actions.

Junior Marketing Analyst
3/1/2015 - 7/1/2017

Spearheaded the creation of marketing campaigns, encompassing segmentation, multi-channel dispatch, and post-campaign return and analysis. Collaborated effectively with various communication channels including SMS, telemarketing, email marketing, websites, and invoices. Excelled in data extraction and thorough analysis of campaign performance. Maintained constant interface with client areas for seamless campaign approval, monitoring, and dissemination of results from implemented actions. Generated comprehensive reports to identify and rectify process failures, thereby boosting operational productivity and ensuring security. Utilized technical expertise in TERADATA, IBM Unica Enterprise Marketing Suite, and SQL Server to enhance campaign performance and data management.

Support Technician II
9/1/2014 - 3/1/2015

Provided dedicated support to Claro Customer through an internally used system. Developed proficiency in handling enterprise-level support inquiries and troubleshooting complex system issues. Gained expertise in utilizing customer relationship management (CRM) software and proprietary internal tools to track and resolve customer issues efficiently. Demonstrated strong problem-solving skills and the ability to analyze system errors, resulting in increased customer satisfaction and system reliability. Leveraged technical skills to identify and propose system improvements, contributing to overall system enhancement. Implemented best practices for support and workflow management, ensuring consistent and high-quality customer support delivery.

IBM Support Analyst
2/1/2013 - 2/1/2014

Developed proficiency in PL/SQL while serving as a Support Analyst for a major insurance account. Handled the creation, maintenance, and optimization of complex PL/SQL scripts, enhancing data processing efficiency. Engaged extensively with relational databases to generate analytical reports, resolve data discrepancies, and ensure integrative operations across various internal systems. Facilitated seamless data transfer and integrity by troubleshooting and addressing technical issues promptly. Demonstrated expertise in using SQL*Plus, TOAD, and Oracle SQL Developer, ensuring collaborative code maintenance and version control through SVN and Git.

Analysis and Development of Systems at Paulista University
2011 - 2013

Professional Scrum Product Owner at Scrum.org
9/1/2019