Wagner A.Data Scientist
Skills
A dedicated Data Science and Marketing Analytics professional, skilled in converting business challenges into data-centric issues, grounded by a solid educational foundation, including a Bachelor’s and Master’s degree in Engineering with a specialization in Data Science and Artificial Intelligence. Employs an array of analytical techniques to identify patterns, trends, and insights that support corporate decision-making.
Holds extensive project management experience, characterized by effective communication, strategic vision, and a results-driven mentality, while nurturing a creative and collaborative atmosphere among colleagues and clients engaged in projects.
Currently, as Lead Data Scientist - Marketing Analytics, assumes technical leadership in data science innovation for marketing and analytics projects. Additionally, serves as an internal consultant, enhancing company growth by contributing to ongoing projects and creating solutions for potential clients.
Lead Data Scientist - Marketing Analytics
9/1/2023 - Present
In a leadership position, responsible for managing projects from conception to delivery, ensuring quality and effectiveness of proposed solutions. Supervised teams and directed implementations, liaising with contracting management to align expectations and project deliveries. Focused on talent development through continuous training of project team members. Continued to handle duties related to Consulting and Innovation as a Senior Data Scientist, which involved leveraging advanced data analysis skills and working with a variety of tools and frameworks. Gained proficiency in machine learning algorithms, big data analytics, and statistical modeling. Utilized Python, R, and SQL for data manipulation and analysis. Applied expertise in TensorFlow and Scikit-learn for building predictive models. Ensured collaborative project execution using version control systems such as Git.Senior Data Scientist - Marketing Analytics
9/1/2022 - 8/1/2023
Developed expertise in sizing teams and selecting appropriate technologies for data science project execution. Collaborated closely with business development teams to understand complex business problems and create tailored project proposals for prospective clients. Specialized in the development of Marketing Science and Analytics solutions, with a focus on statistical attribution models, marketing mix modeling (MMM), and incrementality experiments. Utilized advanced statistical methods and data analysis techniques to innovate and improve marketing strategies. Enhanced skills in consulting by providing strategic advice on technology adoption and team composition for various projects.Senior Data Scientist - Marketing Analytics
8/1/2021 - 8/1/2022
Developed advanced data analysis skills, employing statistical modeling and machine learning algorithms to extract insights from extensive data sets. Utilized techniques to measure, collect, clean, interpret, and visualize data from diverse sources including web and app generated data, transactional and offline operations, market behavior, and various marketing and analytics platforms. Conducted predictive and prescriptive analyses to identify patterns, trends, and potential business opportunities, enabling the segmentation of customer groups and deep analysis of user behavior. Assessed the dynamics of marketing and analytics data, providing actionable recommendations that facilitated client growth. Demonstrated expertise in statistical techniques, predictive modeling, and data-driven decision making, contributing significantly to business strategy and development.
Electrical Engineering at Pontifical Catholic University of Rio Grande do Sul
2013 - 2019Data Science and Artificial Intelligence at Pontifical Catholic University of Rio Grande do Sul
2022 - 2023
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