US startups and mid-size tech companies have mastered nearshore engineering. Now, the same model is transforming how they hire marketing and product talent.
From content strategists and designers to growth managers and campaign analysts, nearshore marketing professionals in Latin America are helping US teams move faster, collaborate in real time, and expand output without expanding overhead.
This article explores how nearshore marketing agencies operate, which markets produce the strongest creative talent, and why Howdy’s managed model gives US companies a faster, more compliant alternative to building freelance-heavy teams.
Why US companies are nearshoring marketing roles
- Real-time collaboration. Workdays align naturally between the US and Latin America.
- Cultural fluency. Professionals across the region understand US audiences and communication styles.
- Scalable costs. Verified 2025 Howdy data shows that marketing and design roles in Latin America cost roughly 60–65% less than their US equivalents under compliant employment models.
US brands in industries like SaaS, e-commerce, and fintech now rely on nearshore partners for content, digital strategy, and analytics—once functions considered too context-heavy to outsource.
Top countries for nearshore marketing professionals
Mexico
Mexico City and Guadalajara have growing digital marketing and design communities, supported by bilingual professionals with experience in US media and tech.
Colombia
Bogotá and Medellín lead in performance marketing, paid media, and growth analytics roles. Colombia’s strong English proficiency and creative sector make it a go-to for integrated marketing teams.
Brazil
São Paulo remains a top market for content marketing, SEO, and creative direction. Brazilian marketers are known for campaign execution and social storytelling.
Argentina
Argentina’s creative culture and senior talent density drive success in UX writing, product marketing, and brand strategy. Its workweek overlaps closely with the US East Coast, supporting daily collaboration.
Types of agencies specializing in nearshore marketing
1. Full-service marketing agencies
Offer complete campaign development, from strategy to analytics. Useful for companies that need external leadership for integrated campaigns.
2. Specialized nearshore partners
Focus on functions like content production, SEO, or paid media. These agencies typically scale faster and plug into existing US workflows.
3. Managed nearshore teams
Operate as extensions of in-house departments. Instead of outsourcing deliverables, they embed vetted marketing professionals directly within US teams through compliant frameworks.
This managed model is what Howdy.com provides — a structured, compliant approach to hiring nearshore professionals across marketing, product, and design.
How Howdy.com is different from your average agency
Most nearshore marketing agencies operate as external vendors. They manage projects but remain separate from your internal workflow. Howdy takes a different approach.
Instead of outsourcing deliverables, Howdy embeds vetted professionals directly into your US-based teams across UX/UI design, product management, and digital marketing. Each professional passes live skill assessments, cultural interviews, and employment verification.
By handling payroll, benefits, and compliance through local Employer of Record (EOR) structures, Howdy ensures stability and legal transparency for every team member. This integrated model gives companies the creative flexibility of an agency with the continuity and accountability of a full-time team.
Building creative momentum through nearshore collaboration
Conclusion
Nearshore marketing agencies are giving US companies a new way to scale creative and product capacity. But agencies alone can’t guarantee quality or compliance. Platforms like Howdy.com combine vetted talent with full employment support, helping US companies build creative, growth, and marketing teams that operate in sync — not in shifts.
Ready to build a nearshore marketing team that delivers? Book a demo.