Buzzsumo was created in 2013 to help marketers and content creators analyze the performance of content across social media platforms. It provided tools to discover trending topics, track brand mentions, and identify key influencers. The platform quickly gained popularity for its ability to offer actionable insights into content marketing strategies.
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About Buzzsumo
Buzzsumo's strengths include comprehensive content analysis, influencer identification, and real-time trend tracking. Its weaknesses are high subscription costs and limited data for niche markets. Competitors include Ahrefs, SEMrush, and Moz.
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How to hire a Buzzsumo expert
A Buzzsumo expert must have skills in content analysis, social media analytics, and keyword research. Proficiency in using Buzzsumo's dashboard and tools, such as content discovery, influencer identification, and trend tracking features, is essential. Understanding data interpretation and reporting is also crucial.
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