Kodak Design2Launch

Kodak Design2Launch was developed as a solution to enhance the management of creative and marketing assets within organizations. It aimed to address challenges in collaboration, version control, and workflow efficiency. Kodak acquired the technology to integrate it into their suite of services, focusing on improving project management capabilities for businesses dealing with complex asset distribution needs.

Strengths of Kodak Design2Launch included its robust digital asset management capabilities, streamlined workflow processes, and enhanced collaboration features. Weaknesses involved potential integration challenges with existing systems and a learning curve for new users. Competitors in the market included Adobe Experience Manager, Widen Collective, and Bynder, all offering similar digital asset management and workflow solutions.

A Kodak Design2Launch expert must possess skills in digital asset management, workflow automation, and project management. Proficiency in navigating and configuring the Design2Launch platform is essential, along with an understanding of version control and approval processes. Familiarity with integrating the system into existing IT infrastructure and experience in troubleshooting technical issues related to the platform are also important.