PostBeyond was launched in 2013 as a platform designed to help companies enhance their brand reach by enabling employees to share curated content on social media. It aimed to transform employees into brand advocates, thereby increasing engagement and extending the company's social media influence through authentic content sharing.
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About PostBeyond
Strengths of PostBeyond included its ability to enhance brand reach through employee advocacy, ease of use, and streamlined content distribution. Weaknesses involved potential challenges in maintaining consistent employee engagement and content relevancy. Competitors in the employee advocacy space included platforms like Hootsuite Amplify, EveryoneSocial, and Sociabble.
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How to hire a PostBeyond expert
A PostBeyond expert should have skills in social media management, content curation, and analytics to effectively utilize the platform. They should be proficient in understanding engagement metrics and have the ability to strategize and optimize content distribution. Familiarity with employee advocacy strategies and experience with similar platforms would also be beneficial.
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