Howdy Logo
Glossary Hero image

The Howdy Glossary

Search terms in Glossary


Segment is a customer data platform that helps companies to collect and connect their first-party customer data. The platform offers tools for tracking user interactions across different touchpoints, then unifies this information into one source using APIs, behaviors and events. Segment allows businesses to direct their data to integrated marketing systems and analytics software. This helps organizations better understand their customers' journeys by creating detailed profiles based on real-time data collection.