Unbounce was created in 2009 by Rick Perreault, Carter Gilchrist, Oli Gardner, Carl Schmidt, Jason Murphy, and Justin Stacey. It was developed to provide marketers with a tool to build and test landing pages without relying on developers, addressing the need for more agile and efficient marketing processes.
Unbounce
Unbounce is a landing page builder and conversion optimization platform designed to help businesses create custom landing pages without the need for coding. It offers a drag-and-drop interface, A/B testing, and various templates to enhance marketing campaigns and improve conversion rates by tailoring user experiences.
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About Unbounce
Unbounce's strengths include its user-friendly drag-and-drop interface, robust A/B testing capabilities, and a wide range of customizable templates. Its weaknesses may involve higher pricing compared to some competitors and a learning curve for beginners. Competitors include Leadpages, Instapage, and ClickFunnels, which offer similar landing page creation and optimization features.
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How to hire a Unbounce expert
A Unbounce expert must have skills in landing page design, including proficiency in using the drag-and-drop editor and customizing templates. They should be adept at A/B testing and conversion rate optimization to analyze and improve page performance. Knowledge of integrating Unbounce with marketing tools like CRM systems, email marketing platforms, and analytics software is essential. Familiarity with basic HTML, CSS, and JavaScript can also be beneficial for advanced customizations.
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